Head of Performance Marketing and AI Growth

Deca Properties; Dubai; On-site; AED 420,000 - 620,000; Full time

Job summary

DECA Properties in Dubai seeks a hands-on Head of Performance Marketing and AI Growth to drive paid acquisition, retargeting, and AI-enabled marketing systems across its brands. You will lead and coordinate creative teams to deliver compelling campaigns across Facebook, Instagram, Google, YouTube, TikTok, Snapchat, and LinkedIn, while optimizing results and efficiency.

The role requires a track record of improving lead quality, CAC/ROAS metrics, and cross-brand marketing programs, plus a

Qualifications

• 3+ years hands-on performance marketing experience, strong candidates with 3–4 years welcome.
• Experience leading creative/delivery teams and campaigns.
• Strong tracking, attribution, retargeting and international campaign skills.
• Practical AI expertise including integrations, plugins, or agents via APIs.

Responsibilities

• Own paid acquisition and retargeting across social platforms and search.
• Lead content supply from designers, editors, videographers, copywriters and creators.
• Build practical AI marketing systems across our businesses and evaluate current AI models.

Skills

Performance marketing

Paid media

Campaign optimization

AI integration

Team leadership

Analytics & attribution

Multi-brand marketing

Education

Bachelor's degree or equivalent experience

Tools

Facebook Ads

Instagram Ads

Google Ads

YouTube Ads

TikTok Ads

LinkedIn Ads

CRM systems

Automation tools

APIs

Job description

We are hiring a Head of Performance Marketing and AI Growth Dubai DECA Properties DECA Developments

We are looking for a hands‑on marketing leader who can run paid campaigns lead creative delivery and build practical AI marketing systems across our businesses.

You will own paid acquisition and retargeting across Facebook Instagram Google Search and Display YouTube TikTok Snapchat and LinkedIn. You will also lead the designers editors videographers copywriters and creators supplying campaign content.

What we need:

• At least 3 years of hands‑on performance marketing experience. Strong candidates with 3 to 4 years are welcome.
• Dated examples of sustained improvements in qualified leads acquisition costs conversions or attributable business results.
• Experience managing creative and content delivery teams.
• Strong tracking CRM attribution retargeting and international campaign skills.
• Practical AI expertise including custom integrations plugins or agents built using APIs and automation tools.
• The ability to evaluate current AI models and show what your workflows actually improve.
• UAE real estate property development exhibitions and multi-brand experience are preferred. A relevant degree or equivalent practical experience is welcome; useful platform and technical certifications strengthen an application.