Group Marketing Lead - AI-Driven Growth

Confidential Company; Dubai; On-site; AED 500,000 - 900,000; Full time

Job summary

Confidential Company seeks a Group Marketing Manager AI Digital Performance to architect data-driven strategies across B2C entertainment assets and B2B landscaping divisions in the UAE. The role blends strategic leadership with hands-on mastery of AI tools to scale campaigns, optimize Google Ads budgets, and deploy predictive models for growth.

Ideal candidates have 8–12 years in marketing with 5+ years in leadership, UAE market knowledge, and experience with AI marketing software and

Qualifications

• Education: Bachelor's in Marketing, Communications, Business Admin; Master’s or CIM preferred.
• Experience: 8–12 years in marketing, 5+ years in leadership overseeing multiple brands.
• Industry: UAE market experience in retail, malls, real estate, or leisure is a plus.
• AI: Practical use of AI marketing software, automation, and scripting.

Responsibilities

• Strategic leadership to align portfolio marketing across B2C and B2B assets.
• Lead AI-driven marketing tech stack to automate workflows and optimize segments.
• Own Google Ads programmatic campaigns with performance optimization goals.
• Oversee analytics, data infrastructure, and attribution dashboards for execs.

Skills

Digital marketing

Media planning

Campaign ROI analysis

English communication

Leadership

Stakeholder management

Presentation skills

Budget management

Education

Bachelor's degree in Marketing, Communications, Business Administration

Master’s degree or CIM certification

Tools

Marketing automation tools

AI marketing software

Workflow automations

Custom script builders

Job description

Confidential Company seeks a Group Marketing Manager AI Digital Performance to architect data-driven strategies across B2C entertainment assets and B2B landscaping divisions in the UAE. The role blends strategic leadership with hands-on mastery of AI tools to scale campaigns, optimize Google Ads budgets, and deploy predictive models for growth.

Ideal candidates have 8–12 years in marketing with 5+ years in leadership, UAE market knowledge, and experience with AI marketing software and