Performance Marketing & AI Growth Director

Deca Properties

Dubai

On-site

AED 420,000 - 620,000

Full time

3 days ago
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Job summary

DECA Properties in Dubai seeks a hands-on Head of Performance Marketing and AI Growth to drive paid acquisition, retargeting, and AI-enabled marketing systems across its brands. You will lead and coordinate creative teams to deliver compelling campaigns across Facebook, Instagram, Google, YouTube, TikTok, Snapchat, and LinkedIn, while optimizing results and efficiency.

The role requires a track record of improving lead quality, CAC/ROAS metrics, and cross-brand marketing programs, plus a

Qualifications

  • 3+ years hands-on performance marketing experience, strong candidates with 3–4 years welcome.
  • Experience leading creative/delivery teams and campaigns.
  • Strong tracking, attribution, retargeting and international campaign skills.
  • Practical AI expertise including integrations, plugins, or agents via APIs.

Responsibilities

  • Own paid acquisition and retargeting across social platforms and search.
  • Lead content supply from designers, editors, videographers, copywriters and creators.
  • Build practical AI marketing systems across our businesses and evaluate current AI models.

Skills

Performance marketing
Paid media
Campaign optimization
AI integration
Team leadership
Analytics & attribution
Multi-brand marketing

Education

Bachelor's degree or equivalent experience

Tools

Facebook Ads
Instagram Ads
Google Ads
YouTube Ads
TikTok Ads
LinkedIn Ads
CRM systems
Automation tools
APIs

Job description

DECA Properties in Dubai seeks a hands-on Head of Performance Marketing and AI Growth to drive paid acquisition, retargeting, and AI-enabled marketing systems across its brands. You will lead and coordinate creative teams to deliver compelling campaigns across Facebook, Instagram, Google, YouTube, TikTok, Snapchat, and LinkedIn, while optimizing results and efficiency.

The role requires a track record of improving lead quality, CAC/ROAS metrics, and cross-brand marketing programs, plus a

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