Head of Marketing Performance & Analytics

Mackenzie Jones Middle East; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Mackenzie Jones Middle East is seeking a Head of Marketing Performance for a UAE-based bank (UAEN only). The role leads the marketing measurement framework and governance across campaigns, media, PR, social and brand to drive efficiency and impact.

You will define KPIs, oversee dashboards and post-campaign reviews, translating results into actionable recommendations to optimize spend and customer acquisition.

Qualifications

• Minimum 8–10 years of UAE-based experience.
• Preferred background in performance marketing, analytics, consulting and banking.

Responsibilities

• Own and continuously improve the marketing measurement framework, governance, processes and reporting standards across campaigns, media, PR, social, brand, leads and marketing spend.
• Define campaign KPIs, success criteria, tracking requirements and reporting timelines ahead of launch, ensuring alignment with business goals, customer segments and product priorities.
• Lead post-campaign performance reviews, turning results into clear insights, key learnings, recommendations and actions to improve future marketing effectiveness.
• Link marketing performance to commercial outcomes, including customer acquisition, leads, conversion, product adoption, engagement, retention, brand health and budget efficiency.
• Work closely with internal and external stakeholders to ensure accurate tracking, consistent reporting and data-driven decision making.
• Oversee marketing dashboards, scorecards, budget performance reports and executive updates, providing clear visibility on effectiveness, ROI and opportunities to optimize spend.
• Bring performance marketing, analytics, consulting and banking best practices into the marketing operating model to strengthen accountability and drive continuous improvement.
• Continuously enhance marketing performance capabilities by identifying data gaps, improving measurement tools and embedding a strong performance culture across the marketing function.

Skills

Performance marketing

Analytics

Consulting

Banking

Job description

Mackenzie Jones Middle East is seeking a Head of Marketing Performance for a UAE-based bank (UAEN only). The role leads the marketing measurement framework and governance across campaigns, media, PR, social and brand to drive efficiency and impact.

You will define KPIs, oversee dashboards and post-campaign reviews, translating results into actionable recommendations to optimize spend and customer acquisition.