Marketing Analytics Lead: Data-Driven Campaigns

Emirates; Dubai; On-site; AED 300,000 - 450,000; Full time

Benefits offered by this job

Flight and hotel discounts

Tax-free salary

Job summary

Emirates is seeking a Marketing Analytics Specialist to capture, analyze and disseminate marketing and user experience data for real-time, data-driven decisions across CCM&B. You will collaborate with Strategic Planners, Customer Insights and Retention to design analytics solutions and ensure accurate data capture and reporting.

The role involves tagging, KPI development, building automated dashboards, and supporting campaign planning and optimization with insights across regions and channels.

Qualifications

• Degree or Honours in Marketing, Analytics, or a related field.
• Google Analytics certification highly desired.
• 8+ years of experience in digital marketing analytics in a global organization.

Responsibilities

• Define tagging and tracking requirements across CCM&B; develop frameworks and ensure proper setup by agencies and internal teams.
• Create and maintain measurement KPIs and reporting inputs for all CCM&B teams.
• Build automated dashboards and scorecards for self-service use across the department.
• Support campaign planning and in-flight optimization with data-driven insights.
• Develop predictive models for marketing planning and investment decisions.

Skills

Marketing analytics

SQL

Google Analytics

A/B testing

Data visualization

Education

Bachelor's degree

Tools

DoubleClick

Salesforce Marketing Cloud

Google BigQuery

Tableau

UX analytics tools

Job description

Emirates is seeking a Marketing Analytics Specialist to capture, analyze and disseminate marketing and user experience data for real-time, data-driven decisions across CCM&B. You will collaborate with Strategic Planners, Customer Insights and Retention to design analytics solutions and ensure accurate data capture and reporting.

The role involves tagging, KPI development, building automated dashboards, and supporting campaign planning and optimization with insights across regions and channels.