Head of Marketing

Confidential Careers; Abu Dhabi; On-site; AED 400,000 - 650,000; Full time

Job summary

Confidential Careers is seeking a commercially driven Head of Marketing to shape and lead the marketing function for a UAE-based fintech organization. You will own brand strategy, customer acquisition, digital marketing, GTM for payments and lending products, and growth initiatives across multiple verticals.

You will drive performance marketing, build data-driven campaigns, and lead partnerships to accelerate merchant and customer onboarding in the UAE, GCC, and beyond.

Qualifications

• 10–15 years of progressive marketing experience in fintech or financial services.
• Senior leadership experience with a track record of building brands and platforms.
• Strong data-driven approach with ability to track CAC, LTV and ROI.
• Experience with merchant acquisition and B2B/B2C go-to-market strategies.

Responsibilities

• Define and execute overall brand strategy across multiple verticals and markets.
• Lead cross-functional growth initiatives to drive customer acquisition, onboarding and activation.
• Oversee performance marketing across paid channels and digital assets to optimize ROI.
• Develop GTM strategies for digital wallet, remittance, lending and SME solutions.
• Build ecosystem partnerships and drive merchant/corporate marketing programs.
• Lead PR and thought leadership to position the company in payments and fintech.

Skills

Brand leadership

Growth marketing

Digital marketing

Data-driven

Stakeholder management

Fintech experience

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Paid advertising platforms

Job description

A leading and growing UAE-based fintech organization is looking for a commercially driven and strategically minded Head of Marketing to lead and shape its marketing function across multiple financial services businesses.

This is a critical leadership role responsible for defining and executing the overall brand, customer acquisition, digital marketing, product go-to-market and growth strategy, while enabling different business verticals to scale customer acquisition, engagement and revenue.

Key Responsibilities

1. Brand Strategy & Architecture

• Define and execute the overall brand strategy across multiple business verticals.
• Build a trusted and differentiated brand positioning for financial products and services.
• Own brand identity, positioning, tone of voice and consistency across all customer touchpoints.
• Lead market perception research and competitive benchmarking.

2. Integrated Marketing & Growth

• Develop and execute cross-business growth strategies.
• Drive merchant acquisition and activation.
• Increase consumer onboarding and digital adoption.
• Support SME and corporate customer acquisition.
• Develop strategies to increase customer engagement, retention and cross-sell.

3. Performance & Digital Marketing

• Lead performance marketing across paid search, paid social, display, SEO and app marketing.
• Drive measurable growth in customer acquisition, app downloads and platform activation.
• Build and optimize acquisition funnels.
• Track and improve CAC, LTV, conversion rates and marketing ROI.
• Develop data-driven campaigns and continuously test and optimize performance.

4. Product & Go-to-Market

• Develop marketing and GTM strategies for:
• Digital wallet and remittance solutions
• Lending and financing products
• SME and corporate financial solutions
• Work closely with Product, Sales and Business teams to ensure successful product launches and market adoption.
• Develop targeted marketing strategies for SMEs and corporates.
• Build ecosystem and partnership-led marketing initiatives.
• Support merchant, platform and strategic partner acquisition.
• Develop marketing strategies across supply-chain and business ecosystems.

6. PR, Communications & Thought Leadership

• Position the organization as a leading player in payments, digital financial services and SME finance.
• Lead external communications, PR and thought-leadership initiatives.
• Ensure consistency across internal and external communications.
• Strengthen market credibility and brand trust.

7. Marketing Operations & Governance

• Own the overall marketing budget and allocate resources based on ROI.
• Establish marketing analytics and reporting frameworks.
• Develop dashboards to track CAC, LTV, campaign ROI and funnel performance.
• Build a high-performing marketing function and establish effective processes and governance.

Key Skills & Experience

• 10–15 years of progressive marketing experience.
• At least 4–5 years in a senior marketing leadership role.
• Strong experience in Fintech, Digital Payments, Financial Services or Technology.
• Proven experience in building and scaling brands.
• Strong track record in customer acquisition and commercial growth.
• Experience with merchant acquisition and activation.
• Experience marketing products such as Payments, POS, Cards, Remittance, Wallets and/or Lending/Financing.
• Strong understanding of B2B and B2C marketing.
• Strong data-driven approach with experience tracking CAC, LTV and marketing ROI.
• UAE/GCC/MENA market experience is highly preferred.
• Excellent stakeholder management and leadership skills.

Education

Bachelor’s degree in marketing, Communications, Business Administration or a related field.