Head of Ecommerce

Right Calibre Consulting; Dubai; On-site; AED 300,000 - 550,000; Full time

Job summary

Right Calibre Consulting is recruiting an experienced Head of E-commerce for a leading Dubai-based retail group. The role leads the digital commerce strategy, D2C growth and an omnichannel online experience to drive profitable growth.

The successful candidate will own the e-commerce roadmap, transform customer journeys, and partner with marketing, operations and tech to scale online revenues while delivering exceptional customer experiences in a fast-paced, dynamic market.

Qualifications

• 10+ years in e-commerce, digital commerce or senior commercial leadership roles.
• Direct-to-Consumer (D2C) e-commerce experience is essential.
• Proven track record growing online revenue and profitability in retail/consumer environments.
• Ability to own e-commerce KPIs, trading performance, conversion optimization and digital sales growth.
• Strong understanding of customer acquisition, retention, CRM, digital marketing and merchandising.

Responsibilities

• Develop and execute the overall e-commerce and D2C strategy aligned with commercial objectives.
• Drive online sales, profitability, conversion, average order value, acquisition and CLV.
• Lead the development and scaling of D2C channels and direct customer relationships.
• Optimize end-to-end online shopping experience: website performance, merchandising, discovery, checkout and conversion.
• Collaborate with marketing to drive acquisition, retention, repeat purchases and loyalty through data-led initiatives.
• Oversee online merchandising, promotions, pricing, product launches and trading performance.
• Use data, KPIs and customer insights to identify growth opportunities and inform decisions.
• Collaborate with marketing, retail ops, supply chain, logistics, technology and customer service for a seamless omnichannel experience.
• Build and lead a high-performing e-commerce team with clear objectives and accountability.
• Identify opportunities to enhance the digital ecosystem and leverage emerging technologies.

Skills

E‑commerce leadership

D2C

Strategic planning

Data-driven decisions

Stakeholder management

Team leadership

Growth strategies

Job description

Our client, a leading retail group based in Dubai, is looking to appoint an experienced Head of E-commerce to lead and accelerate its digital commerce business.

This is a senior leadership opportunity for a commercially driven e-commerce professional with a strong track record of building and scaling Direct-to-Consumer (D2C) businesses, driving online revenue, improving customer experience, and delivering sustainable, profitable growth.

The successful candidate will take ownership of the e-commerce strategy and performance, combining commercial acumen, digital expertise, and a strong understanding of the customer journey to unlock the next phase of growth.

Key Responsibilities

• Develop and execute the overall e-commerce and D2C strategy, aligned with the group's commercial objectives and growth ambitions.


• Drive online sales, profitability, conversion rates, average order value, customer acquisition, and customer lifetime value.


• Lead the development and scaling of D2C channels, strengthening the direct customer relationship and maximising long-term customer value.


• Optimise the end-to-end online shopping experience, including website performance, merchandising, product discovery, checkout, and conversion.


• Work closely with marketing teams to drive customer acquisition, retention, repeat purchases, and loyalty through data-led initiatives.


• Oversee online merchandising, promotional planning, pricing strategies, product launches, and trading performance.


• Use data, KPIs, and customer insights to identify growth opportunities, improve performance, and support commercial decision-making.


• Collaborate with marketing, retail operations, supply chain, logistics, technology, and customer service teams to ensure a seamless omnichannel customer experience.


• Build, develop, and lead a high-performing e-commerce team, establishing clear objectives, accountability, and a culture of continuous improvement.


• Identify opportunities to enhance the digital ecosystem, improve operational efficiency, and leverage emerging technologies to strengthen e-commerce performance.

Requirements

• 10+ years of experience in e-commerce, digital commerce, or a closely related commercial leadership role.


• Proven experience in Direct-to-Consumer (D2C) e-commerce is essential.


• A strong track record of growing online revenue and improving commercial performance within a retail or consumer-facing business.


• Demonstrable experience owning e-commerce KPIs, trading performance, conversion optimisation, and digital sales growth.


• Strong understanding of customer acquisition, retention, CRM, digital marketing, and online merchandising.


• Commercially minded, with the ability to translate data and market insights into actionable growth strategies.


• Experience leading teams and working collaboratively across multiple business functions.


• Strong analytical, strategic, and problem-solving capabilities.


• Excellent stakeholder management and communication skills.


• Must currently be based in the UAE.

The Ideal Candidate:

You are a commercially minded e-commerce leader who understands that successful online retail goes beyond website management. You know how to build and scale a D2C business, turn customer insights into revenue, improve profitability, and create a seamless digital shopping experience.

You combine strategic thinking with hands‑on execution and are comfortable taking ownership of performance, leading teams, and delivering measurable business results.

If you have a strong D2C background and the experience to lead e-commerce growth within a leading retail group, we would like to hear from you.