Head of E‑Commerce Growth & Commercial Strategy

Apparel Group; Dubai; On-site; AED 334,800 - 502,200; Full time

Job summary

Apparel Group in Dubai seeks Head of E-Commerce - Commercial Strategy to lead P&L, pricing, inventory and digital performance across omnichannel. The role collaborates with Finance, Marketing, Category Management, Product, Technology and Supply Chain to translate data into action and sustain profitable growth.

You will strengthen the digital customer journey, manage stock productivity and align online performance with wider omnichannel objectives in a fast-moving fashion retail environment.

Qualifications

• 7–10 years of progressive experience in commercial planning or e-commerce in fashion retail.
• Direct responsibility for a retail P&L or substantial involvement in its management.
• Strong knowledge of open-to-buy planning and sell-through analysis.

Responsibilities

• Own end-to-end e-commerce performance across revenue, conversion rate and margin.
• Partner with Finance to manage digital P&L, working capital and profitability targets.
• Develop commercial plans and dashboards for leadership visibility.
• Shape pricing strategies around competitive positioning and seasonal needs.
• Lead inventory investment aligned with revenue forecasts and cashflow.

Skills

E-commerce P&L management

Revenue forecasting

Open-to-buy planning

Merchandise planning

Inventory planning

Pricing optimisation

Conversion-rate optimisation

Customer retention

Omnichannel retail operations

Senior stakeholder presentation

Tools

Power BI

Google Analytics

Looker

Job description

Apparel Group in Dubai seeks Head of E-Commerce - Commercial Strategy to lead P&L, pricing, inventory and digital performance across omnichannel. The role collaborates with Finance, Marketing, Category Management, Product, Technology and Supply Chain to translate data into action and sustain profitable growth.

You will strengthen the digital customer journey, manage stock productivity and align online performance with wider omnichannel objectives in a fast-moving fashion retail environment.