Head of E-Commerce - Commercial Strategy

Apparel Group; Dubai; On-site; AED 334,800 - 502,200; Full time

Job summary

Apparel Group in Dubai seeks Head of E-Commerce - Commercial Strategy to lead P&L, pricing, inventory and digital performance across omnichannel. The role collaborates with Finance, Marketing, Category Management, Product, Technology and Supply Chain to translate data into action and sustain profitable growth.

You will strengthen the digital customer journey, manage stock productivity and align online performance with wider omnichannel objectives in a fast-moving fashion retail environment.

Qualifications

• 7–10 years of progressive experience in commercial planning or e-commerce in fashion retail.
• Direct responsibility for a retail P&L or substantial involvement in its management.
• Strong knowledge of open-to-buy planning and sell-through analysis.

Responsibilities

• Own end-to-end e-commerce performance across revenue, conversion rate and margin.
• Partner with Finance to manage digital P&L, working capital and profitability targets.
• Develop commercial plans and dashboards for leadership visibility.
• Shape pricing strategies around competitive positioning and seasonal needs.
• Lead inventory investment aligned with revenue forecasts and cashflow.

Skills

E-commerce P&L management

Revenue forecasting

Open-to-buy planning

Merchandise planning

Inventory planning

Pricing optimisation

Conversion-rate optimisation

Customer retention

Omnichannel retail operations

Senior stakeholder presentation

Tools

Power BI

Google Analytics

Looker

Job description

Head of E-Commerce - Commercial Strategy Job Snapshot

Role: Head of E-Commerce - Commercial Strategy

Location: Dubai, United Arab Emirates

Industry: Apparel and Fashion

Function: Ecommerce

Experience: 7-10 years

Job Type: Full-time

Position Overview

The Head of E-Commerce - Commercial Strategy role in Dubai, United Arab Emirates is a senior hiring opportunity within the Apparel and Fashion industry for an experienced leader who can accelerate digital growth while protecting profitability. The position will oversee e-commerce revenue, conversion rate, average order value, margins, inventory investment and customer retention across a fast-moving fashion retail business. Working across Finance, Marketing, Category Management, Product, Technology, Supply Chain and Retail Operations, the successful candidate will turn commercial data into coordinated action. The role will strengthen the digital customer journey, improve stock productivity and align online performance with wider omnichannel objectives.

Job Details

Country: United Arab Emirates City: Dubai Industry: Apparel and Fashion Function: Ecommerce Salary: 30000-45000 Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

This position brings together P&L management, merchandise planning, pricing, analytics and customer experience. Its commercial impact will come from balancing demand generation with margin discipline, controlling open-to-buy investment and removing operational barriers that affect availability, fulfilment or conversion.

Key Responsibilities

• Own end-to-end e-commerce performance across revenue, conversion rate, average order value and margin.
• Partner with Finance to manage the digital P&L, contribution margin, working capital and profitability targets.
• Establish commercial plans and performance frameworks with Marketing, Category and Finance teams.
• Assess the complete customer funnel from product discovery and consideration to purchase, retention and repeat ordering.
• Prioritise personalisation, user-experience and conversion initiatives with Product and UX teams.
• Analyse customer behaviour, funnel abandonment, campaign results and trading patterns to identify growth opportunities.
• Develop reporting dashboards that provide leadership with timely visibility into commercial performance.
• Shape pricing strategies around competitive positioning, demand signals, margin protection and seasonal trading needs.
• Lead open-to-buy planning and align inventory investment with revenue forecasts and cashflow objectives.
• Monitor sell-through, markdown exposure, stock cover and inventory-related cashflow risks.
• Recommend corrective commercial actions before excess stock or availability issues affect performance.
• Track delivery speed, fulfilment accuracy, stock availability and other supply metrics influencing customer satisfaction.
• Coordinate online and offline inventory priorities to improve omnichannel efficiency.
• Resolve supply chain bottlenecks that limit sales, delay orders or weaken the customer experience.

Ideal Profile

The preferred candidate has 7-10 years of progressive experience in commercial planning, retail strategy or e-commerce within fashion or lifestyle retail. Direct responsibility for a retail P&L, or substantial involvement in its management, is essential.

Strong knowledge of open-to-buy planning, seasonal assortment cycles, sell-through analysis, markdown optimisation and inventory risk is required.

Experience connecting online trading decisions with physical-store inventory and fulfilment operations will be particularly valuable.

Candidates with GCC or wider MENA retail experience will have an advantage because of the region's distinctive shopping seasons, consumer preferences and logistics environment.

Skills Set

• E-commerce P&L management
• Revenue and margin forecasting
• Open-to-buy planning
• Merchandise and inventory planning
• Sell-through and stock-cover analysis
• Pricing and markdown optimisation
• Working capital and cashflow management
• Conversion-rate optimisation
• Customer retention and lifetime-value analysis
• Omnichannel retail operations
• Google Analytics
• Looker
• Microsoft Power BI
• Commercial dashboard development
• Fashion retail performance analytics
• Senior stakeholder presentation

Why Join Us

This role offers direct influence over the commercial direction of a growing fashion e-commerce operation. It combines strategic ownership with practical control over pricing, inventory, digital performance and customer experience.

The position also provides valuable exposure to omnichannel growth and evolving consumer demand across the GCC retail market.

About the Company

Apparel Group operates an extensive portfolio of international fashion and lifestyle brands. Its Dubai-based teams connect digital commerce, merchandising, marketing, supply chain and store operations to serve customers through an expanding omnichannel retail network.