Growth Marketing Lead: Paid Media

MEFITPRO; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

MEFITPRO & QOOAH in Dubai, UAE, seek a Performance Marketing Specialist to own paid acquisition across both brands.

This hands-on role requires strong analytics, platform expertise (Meta Ads, Google Ads, GA4/GTMs), and the ability to translate ad spend into qualified leads and online sales.

Collaborate with marketing, e-commerce, and commercial teams to build scalable, data-driven campaigns and clear ROAS targets.

Qualifications

• 3-4 years of hands-on experience managing performance marketing campaigns.
• Proven success with Meta Ads Manager and Google Ads.
• Strong analytical skills and data-driven decision-making.
• Excellent written and verbal English communication.
• Based in Dubai or willing to relocate.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, and other platforms.
• Develop separate acquisition strategies for B2B and B2C, linked to MEFITPRO and QOOAH.
• Manage budgets, targeting, bidding, creative testing, and performance reporting.
• Build full-funnel campaigns covering awareness to remarketing, with dashboards.
• Collaborate with marketing, e-commerce, and commercial teams to align campaigns with business goals.
• Track performance and optimize ROAS and CAC.

Skills

Performance marketing

Campaign management

Analytics

Meta Ads (Facebook)

Google Ads

GA4 / GTM

Tools

Google Analytics 4

Google Tag Manager

Meta Ads Manager

CRM systems

Shopify / e-commerce platforms

Job description

MEFITPRO & QOOAH in Dubai, UAE, seek a Performance Marketing Specialist to own paid acquisition across both brands.

This hands-on role requires strong analytics, platform expertise (Meta Ads, Google Ads, GA4/GTMs), and the ability to translate ad spend into qualified leads and online sales.

Collaborate with marketing, e-commerce, and commercial teams to build scalable, data-driven campaigns and clear ROAS targets.