Dubai-based CRM & Lifecycle Marketing Lead

Mefitpro; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

MEFITPRO & QOOAH in Dubai, UAE, seeks a hands-on CRM and lifecycle marketing professional to own the execution and continuous improvement of customer journeys across both brands. You will turn data into engagement and measurable revenue, nurturing leads, converting first-time buyers, and boosting lifetime value.

Collaborate with marketing leadership, sales, e-commerce and content teams to build scalable journeys across email, WhatsApp, SMS, and on-site activities.

Qualifications

• 3–4 years hands-on experience in CRM, lifecycle marketing, email marketing, or marketing automation.
• Proven track record building automated customer journeys that improve conversion, retention, or revenue.
• Strong experience with CRM and email automation platforms (Drip, Klaviyo, ActiveCampaign, SFMC).
• Ability to segment audiences, triggers, workflows, and campaign reporting.
• Understanding of lifecycle metrics, retention, and CLV.
• Independent builder of marketing automations with strong analytical skills.

Responsibilities

• CRM & Lifecycle Marketing Management: Develop, execute, and optimise programmes across email, WhatsApp, SMS, and other channels.
• Build automated journeys based on behaviour, purchase history, engagement, and lifecycle stage.
• Segment databases to deliver personalised communications and maintain campaign calendars.
• Identify opportunities to improve lead conversion, retention, repeat purchases, and CLV.
• Ensure communications align with brand positioning and commercial objectives.
• Campaign Development & Personalisation: Plan targeted campaigns, craft messaging, and run A/B tests.

Skills

CRM

Lifecycle marketing

Email marketing

Marketing automation

Tools

Drip

Klaviyo

ActiveCampaign

Salesforce Marketing Cloud

Job description

MEFITPRO & QOOAH in Dubai, UAE, seeks a hands-on CRM and lifecycle marketing professional to own the execution and continuous improvement of customer journeys across both brands. You will turn data into engagement and measurable revenue, nurturing leads, converting first-time buyers, and boosting lifetime value.

Collaborate with marketing leadership, sales, e-commerce and content teams to build scalable journeys across email, WhatsApp, SMS, and on-site activities.