Growth-Driven CRM & Performance Marketing Lead

Immersive Experiences; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Immersive Experiences is seeking a highly analytical and digitally driven CRM & Performance Marketing Executive to support growth across all brands in the UAE. You will manage customer relationship marketing, lead nurturing, and marketing automation, using data-led strategies to acquire customers, increase conversions, and boost retention.

The role combines data analysis with campaign optimization across Meta, Google, TikTok, and LinkedIn, plus lifecycle marketing, segmentation, A/B testing,

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing or related field.
• 2–4 years of experience in CRM, performance marketing, growth marketing, or digital marketing.
• Strong experience in paid media buying and campaign optimization.
• Hands‑on experience with CRM and marketing automation tools.
• Strong analytical and reporting skills.
• Excellent knowledge of digital performance metrics and attribution.
• Strong reporting skills.
• Experience with tracking tools such as Google Analytics, Google Tag Manager, Meta Ads Manager.
• Experience in entertainment, leisure, hospitality, retail, or consumer‑focused industries is a strong advantage.

Responsibilities

• Manage CRM databases across all brands, ensuring data accuracy, segmentation, and hygiene.
• Build and execute customer lifecycle journeys, including lead nurturing, retention, reactivation, upsell, and loyalty campaigns.
• Develop audience segmentation strategies based on customer behavior, demographics, purchase history, and engagement.
• Create and optimize automated workflows for email, WhatsApp, SMS, and CRM communications.
• Track customer engagement and lifecycle performance to improve retention and repeat visits.
• Support lead management processes across sales and marketing funnels.
• Plan, launch, monitor, and optimize paid digital campaigns across Meta, Google, TikTok, LinkedIn.
• Manage campaign budgets and optimize spend to maximize ROI and ROAS.
• Monitor campaign performance across awareness, lead generation, sales, and conversion objectives.
• Conduct A/B testing across creatives, audiences, messaging, landing pages, and campaign structures.
• Continuously improve CPL, CPA, ROAS, and conversion rates.
• Monitor and analyze campaign performance using data dashboards and analytics tools.
• Track KPIs: CPL, CPA, ROAS, Conversion Rate, CLV, Retention Rate.
• Generate weekly and monthly performance reports with actionable insights.
• Translate data into strategic recommendations for business growth.
• Work closely with sales, operations, customer service, and marketing teams to streamline workflows.
• Support landing page optimization to improve conversion rates.

Skills

Analytical mindset

Data-driven decisions

CRM management

Performance marketing

Campaign optimization

Marketing automation

A/B testing

Audience segmentation

Reporting skills

Digital metrics

Education

Bachelor's degree

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

CRM tools

Job description

Immersive Experiences is seeking a highly analytical and digitally driven CRM & Performance Marketing Executive to support growth across all brands in the UAE. You will manage customer relationship marketing, lead nurturing, and marketing automation, using data-led strategies to acquire customers, increase conversions, and boost retention.

The role combines data analysis with campaign optimization across Meta, Google, TikTok, and LinkedIn, plus lifecycle marketing, segmentation, A/B testing,