Growth Marketing Manger

Salt; Dubai; On-site; AED 500,000 - 750,000; Full time

Job summary

Salt in Dubai, a UAE-based holding company, is seeking a Growth Marketing Manager to lead paid acquisition, CRM, lifecycle and analytics across its diversified portfolio of companies. You will drive measurable acquisition, conversion, retention and revenue outcomes through data-driven experimentation and cross-functional collaboration.

The ideal candidate brings 8-12 years in growth or digital marketing, hands-on platform and analytics mastery, and strong leadership to manage a growing group

Qualifications

• 8-12 years of growth, performance, CRM, or digital-marketing experience.
• Proven ownership of significant budgets and measurable funnel outcomes.
• Strong hands-on platform, analytics, and lifecycle knowledge.
• Team and agency management experience required.
• Fluent English required; Arabic desirable.

Responsibilities

• Lead growth strategy and funnel management for priority initiatives.
• Set performance media strategies and budget allocation across channels.
• Build CRM and lifecycle programs covering onboarding, activation and retention.
• Maintain an experimentation backlog and scale proven improvements.
• Own analytics and performance reporting across CAC, CPA, revenue and retention.
• Manage and develop Performance & Media and CRM & Lifecycle teams and agencies.

Skills

Growth marketing

Analytics

Lifecycle marketing

Team leadership

Education

Bachelor's degree in a relevant discipline

Postgraduate qualifications desirable

Tools

Google Ads

Meta Ads

LinkedIn Ads

Programmatic/display

GA4

CRM/marketing automation

A/B testing

Attribution

Audience segmentation

Excel/Power BI

UTM governance

Landing-page optimisation

Job description

Growth Marketing Manager

Department: Marketing | Vertical: Digital Growth

Reports to: Digital Director

About the Company

A UAE-based holding company is seeking a dynamic Growth Marketing Manager to covers its full portfolio of companies.

Why Join

• Multi-business exposure — build experience across a diverse portfolio of sectors, audiences, and business models rather than a single brand
• Build, don't just inherit — help shape a growing group marketing function, its standards, systems, and ways of working as the group scales
• Senior stakeholder visibility — collaborate with executive leadership, portfolio companies, government and institutional stakeholders, and specialist advisers
• Commercial and national relevance — contribute to initiatives designed to create sustainable value while strengthening the UAE's long-term economic capability
• Innovation with discipline — use data, digital tools, and AI to improve quality and productivity within a culture anchored in Integrity, Discipline, Innovation, and Partnership

Role Purpose

Lead the group's growth marketing capability across paid acquisition, performance media, CRM, lifecycle, funnel optimisation, and experimentation — ensuring digital investment drives measurable acquisition, conversion, retention, and revenue outcomes.

Key Responsibilities

Growth Strategy & Funnel Management

• Develop growth plans for priority corporate and portfolio initiatives based on customer journeys and business targets
• Map funnel stages, conversion points, and audience segments; prioritise opportunities by impact, evidence, and effort

Performance Media

• Set channel strategies and budget allocation across paid search, social, display, video, and programmatic
• Review campaign structure, targeting, creative, bidding, and landing-page performance; define stop/scale rules

CRM & Lifecycle

• Build lifecycle strategies covering onboarding, nurture, activation, retention, cross-sell, and re-engagement
• Define segmentation, journey logic, and contact policies; partner with Technology on data and automation requirements

Experimentation & Conversion

• Maintain a prioritised experimentation backlog across media, messaging, offers, audiences, and digital experiences
• Work with Digital Product and Studio teams to test landing pages and creative, and scale proven improvements

Analytics & Performance

• Own reporting across spend, CAC, CPL, CPA, conversion, revenue, retention, and cohort performance
• Partner with the Marketing Analyst on attribution, forecasting, and ROI; ensure tagging standards are followed

Team & Agency Management

• Manage and develop Performance & Media and CRM & Lifecycle executives
• Manage agencies, platforms, and vendors; build a culture of experimentation, transparency, and evidence-based decision-making

Key Deliverables

• Growth plans
• Paid-media strategy and budget allocation
• CRM and lifecycle roadmap
• Experimentation backlog and results log
• Weekly/monthly growth dashboard
• Audience and campaign taxonomy
• Agency reviews

Key Performance Indicators

• CAC
• CPL/CPA
• Conversion rate
• Incremental revenue or qualified demand
• Retention/reactivation
• ROMI
• Experimentation uplift
• Media budget efficiency
• CRM engagement
• Tracking accuracy

Qualifications & Experience

• Bachelor's degree in a relevant discipline; postgraduate or professional qualifications desirable for senior positions
• 8-12 years of growth, performance, CRM, or digital-marketing experience
• Proven ownership of significant budgets and measurable funnel outcomes
• Strong hands-on platform, analytics, and lifecycle knowledge
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• Team and agency management experience required
• Fluent English required; Arabic desirable

Technical Skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Programmatic/display
• GA4
• CRM/marketing automation
• A/B testing
• Attribution
• Audience segmentation
• Excel/Power BI
• UTM governance
• Landing-page optimisation

Core / Leadership Competencies

• Strategic or commercial judgement appropriate to the level of the role
• Ownership and accountability for outcomes, quality, and follow-through
• Stakeholder management and collaborative partnership across the group and portfolio companies
• Clear written and verbal communication with the ability to simplify complexity
• Execution discipline, prioritisation, and comfort operating in a fast-evolving environment
• Curiosity, learning agility, and responsible adoption of data, digital tools, and AI

Ideal Candidate Profile

A growth leader who is as comfortable in campaign data as in strategy, and understands that sustainable growth combines acquisition, experience, and lifecycle.