Performance Marketing Lead

SmartChoice International GCC; Dubai; On-site; AED 240,000 - 480,000; Full time

Job summary

SmartChoice International GCC is seeking a Performance Marketing Lead to own paid acquisition across the UAE, Saudi Arabia and wider GCC. This is a hands-on role for a true performance marketer who builds campaigns within ad accounts, not just managing agencies.

You’ll drive end-to-end campaigns on Meta, Google Ads, Snapchat and emerging channels, optimizing CAC, ROAS and revenue while testing creative, funnels and WhatsApp journeys.

Qualifications

• 6+ years of performance marketing experience.
• Experience scaling paid campaigns with large budgets.
• Hands-on practitioner who builds campaigns personally.
• Strong expertise in Meta Ads Manager and Google Ads.
• Experience with Snapchat Ads and WhatsApp funnels.
• Excellent written and spoken English.
• Analytical and results-driven.

Responsibilities

• Own end-to-end setup, launch and daily optimization of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging channels.
• Take accountability for CAC, ROAS, LTV, conversion rates and revenue targets.
• Personally build and manage campaigns within native advertising platforms.
• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks.
• Work closely with creative teams to test ad formats, copy, video content and conversions.
• Build and optimize high-converting acquisition funnels, including WhatsApp journeys.
• Analyze performance data daily, identify bottlenecks and rapidly scale successful campaigns.
• Troubleshoot tracking, attribution and conversion issues.

Skills

Performance marketing

Hands-on

Analytical thinking

English proficiency

Tools

Meta Ads Manager

Google Ads

YouTube

Snapchat Ads

WhatsApp Ads

Job description

Performance Marketing Lead – UAE

We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC.

This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance.

The Role

You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance.

• Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, Whats App and emerging performance channels
• Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets
• Personally build and manage campaigns within native advertising platforms
• Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks
• Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative
• Build and optimise high-converting acquisition funnels, including Whats App customer journeys
• Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns
• Troubleshoot tracking, attribution and conversion issues

What We’re Looking For

• 6+ years of performance marketing experience
• Proven experience directly scaling paid acquisition campaigns with significant budgets
• A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally
• Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and You Tube
• Experience with Snapchat Ads and Whats App acquisition funnels
• Excellent written and spoken English
• Highly analytical, commercially focused and driven by measurable results