Performance Marketing Specialist

Tanqeeb; Abu Dhabi; On-site; AED 120,000 - 240,000; Full time

Job summary

Beat Educations in the UAE and GCC seeks a data-obsessed Performance Marketer to scale B2B paid media and lead generation across Meta, Google, LinkedIn, and TikTok. Own multi-channel campaigns targeting senior decision-makers and optimize CAC, ROAS, and CPL.

You will collaborate with design, content, and sales to deliver high-converting creatives and landing pages, and set up accurate tracking (GA4, pixels) to drive measurable ROI in the UAE market.

Qualifications

• 2–4+ years of hands-on performance marketing experience with a focus on B2B lead generation.
• Demonstrated proficiency in LinkedIn, Google, Meta, and TikTok ad platforms.
• Strong ability to own ad spend budgets and hit CAC/ROAS targets.
• Experience running campaigns targeting UAE/GCC markets is strongly preferred.

Responsibilities

• Design, build, execute, and scale multi-channel B2B paid campaigns across Meta, Google, TikTok, and LinkedIn.
• Generate and nurture leads by targeting CEOs, HR leaders, L&D managers, and Sales Directors in the UAE.
• Analyze performance metrics (CAC, ROAS, CPL, CTR, conversions) and optimize campaigns.
• Set budgets, run A/B tests, and optimize landing pages and forms.
• Implement tracking (UTM, Meta Pixel, LinkedIn Insight Tag, GA4) for cross-channel attribution.

Skills

B2B lead generation

Data analytics

KPI tracking

A/B testing

Cross-functional collaboration

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

TikTok Ads Manager

Job description

At Beat Educations, we are bridging the gap between industry requirements and workforce skills across the UAE and GCC. From corporate upskilling programs in Power BI, data analytics, and AI, to tailored sales and leadership training, we help organizations and professionals transform their potential into performance. We are looking for a data-obsessed, highly dynamic Performance Marketer with deep expertise in B2B acquisition and paid media strategy to scale our reach across the UAE market.

Key Responsibilities

• Multi-Channel Ad Management: Design, build, execute, and scale high-converting B2B paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (PPC, Search, Display), Tik Tok Ads, and Linked In Ads.
• B2B Lead Generation: Build targeted multi-stage funnels focused on capturing decision-makers (CEOs, HR leaders, L&D managers, Sales Directors) across the UAE.
• KPI-Driven Optimization: Drive, analyze, and optimize core performance metrics including CAC, ROAS, CPL (Cost per Lead), CTR, Conversion Rates, and LTV.
• Budget Management & Allocation: Efficiently manage media spend, conducting regular budget reallocations based on channel efficiency and lead quality.
• A/B Testing & Funnel Optimization: Run continuous experiments on ad creative, ad copy, landing pages, audience segmentation, and lead forms.
• Data & Analytics Tracking: Set up tracking parameters (UTM parameters, Meta Pixel, Linked In Insight Tag, Google Analytics 4) to ensure accurate cross-channel attribution.
• Collaboration: Partner with our internal design, sales, and content teams to deliver performance-focused ad creatives and landing page messaging.

Requirements & Qualifications

• Experience: 2–4+ years of hands-on performance marketing experience, with a heavy focus on B2B lead generation.
• Platform Mastery: Demonstrated hands-on proficiency in: Linked In Campaign Manager (Matched Audiences, InMail/Message Ads, Lead Gen Forms) Google Ads (Search, Performance Max, Display) Meta Ads Manager (B2B audience targeting, custom lookalikes) Tik Tok Ads Manager (Brand awareness & lead conversion)
• KPI Alignment: Proven track record of taking full ownership of ad spend budgets and delivering against set conversion and CAC targets.
• Regional Experience: Experience running paid digital campaigns specifically targeting the UAE or GCC market is strongly preferred.
• Analytical Skills: High fluency in data analysis, using GA4 and dashboard reporting tools to present actionable ROI insights.