Global Social Intelligence Lead

tactical.; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

tactical. is seeking a Social Analyst to lead global social intelligence across international markets. You will dive into social listening, connect data to strategic briefs, and provide actionable insights to inform campaigns.

The role requires turning complex datasets into clear stories for senior stakeholders and collaborating with creative and strategy teams worldwide. Experience in travel or global brands is a strong plus.

Qualifications

• 4 years in social analytics, social listening, research, or digital insights.
• Proven mastery of social listening tools, analytics dashboards, and serious spreadsheet magic (Excel/Google Sheets).
• Hands-on experience tracking performance across multi-market, global campaigns.
• Sharp communication skills: you write cleanly and present complex findings to senior stakeholders with total confidence.
• Experience in travel, tourism, or similarly complex global consumer brands is a massive plus.

Responsibilities

• Lead Global Social Intelligence: Own social listening, reporting, and performance tracking across key international markets.
• Connect the Dots: Blend organic content, paid media, audience shifts, and wider business performance into one cohesive narrative.
• Feed the Creative Engine: Give strategists and creative teams the cold, hard behavioral evidence they need to write killer briefs.
• Catch the Next Big Wave: Spot emerging cultural conversations and viral moments early enough for the brand to jump on them.
• Build Actionable Reports: Deliver clean, decision-focused reporting and benchmarks that track real progress over time—not just vanity stats.
• Filter Through EMOD: Use our Entertainment Principles (EMOD) to analyze what genuinely earns attention and drives engagement across regions.

Skills

Social analytics

Social listening

Dashboards

Excel

Global campaigns

Communication

Tools

Social listening tools

Analytics dashboards

Excel/Sheets

Job description

tactical. is seeking a Social Analyst to lead global social intelligence across international markets. You will dive into social listening, connect data to strategic briefs, and provide actionable insights to inform campaigns.

The role requires turning complex datasets into clear stories for senior stakeholders and collaborating with creative and strategy teams worldwide. Experience in travel or global brands is a strong plus.