Global Social Strategy Lead - Culture, Creators & Commerce

Tanqeeb; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Tanqeeb is seeking a sharp, commercially-minded Social Strategist to lead the global social direction for a destination brand. You’ll translate data and market intelligence into clear, actionable playbooks across markets and creator ecosystems.

You’ll work with stakeholders to connect social with travel trends, PR, paid media, and brand campaigns, shaping strategy, briefs, and investment choices for global impact.

Qualifications

• 7 years in social, brand, digital, or integrated strategy (global or multi-market experience is essential).
• Proven track record turning research and social listening into actionable recommendations.
• Experience integrating social with paid media, PR, creators, and brand campaigns.
• Master-level strategic writing: concise, compelling, and stripped of unnecessary jargon.
• Experience in destination marketing or travel brands is a major plus.

Responsibilities

• Own the Global Social Strategy: Build the overarching social blueprint and translate it into actionable, market-tailored playbooks.
• Interrogate audience data, visitation figures, and cultural trends to define who we reach, where we meet them, and what we say.
• Apply our EMOD principles to ensure our work earns attention.
• Align always-on social, campaign moments, creator strategies, and community activity into one connected engine.
• Translate complex strategic goals into sharp, inspiring briefs for creative, social, and local market teams.
• Confidently tell stakeholders which platforms, creators, and content models are worth funding—and which ones to pull the plug on.
• Treat learnings and performance data as fuel to continually sharpen the plan.

Job description

Tanqeeb is seeking a sharp, commercially-minded Social Strategist to lead the global social direction for a destination brand. You’ll translate data and market intelligence into clear, actionable playbooks across markets and creator ecosystems.

You’ll work with stakeholders to connect social with travel trends, PR, paid media, and brand campaigns, shaping strategy, briefs, and investment choices for global impact.