Social Analyst

tactical.; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

tactical. is seeking a Social Analyst to lead global social intelligence across international markets. You will dive into social listening, connect data to strategic briefs, and provide actionable insights to inform campaigns.

The role requires turning complex datasets into clear stories for senior stakeholders and collaborating with creative and strategy teams worldwide. Experience in travel or global brands is a strong plus.

Qualifications

• 4 years in social analytics, social listening, research, or digital insights.
• Proven mastery of social listening tools, analytics dashboards, and serious spreadsheet magic (Excel/Google Sheets).
• Hands-on experience tracking performance across multi-market, global campaigns.
• Sharp communication skills: you write cleanly and present complex findings to senior stakeholders with total confidence.
• Experience in travel, tourism, or similarly complex global consumer brands is a massive plus.

Responsibilities

• Lead Global Social Intelligence: Own social listening, reporting, and performance tracking across key international markets.
• Connect the Dots: Blend organic content, paid media, audience shifts, and wider business performance into one cohesive narrative.
• Feed the Creative Engine: Give strategists and creative teams the cold, hard behavioral evidence they need to write killer briefs.
• Catch the Next Big Wave: Spot emerging cultural conversations and viral moments early enough for the brand to jump on them.
• Build Actionable Reports: Deliver clean, decision-focused reporting and benchmarks that track real progress over time—not just vanity stats.
• Filter Through EMOD: Use our Entertainment Principles (EMOD) to analyze what genuinely earns attention and drives engagement across regions.

Skills

Social analytics

Social listening

Dashboards

Excel

Global campaigns

Communication

Tools

Social listening tools

Analytics dashboards

Excel/Sheets

Job description

We’re on the hunt for a curious, sharp-as-a-tack Social Analyst to help lead insights for one of the world’s most ambitious destination brands.

If your idea of reporting is dumping impressions into a spreadsheet and calling it a day, this isn't the gig for you. We need someone who can dive into a sea of social noise, spot the patterns, answer the "why," and tell us what to actually do next.

Who You Are

• A Signal Finder: You effortlessly navigate social listening tools, campaign performance, audience data, and cultural trends to pull out the stuff that actually matters
• Driven by "Why": You look past vanity metrics like simple likes and views to understand human behavior and cultural momentum
• A Data Storyteller: You turn complex, messy datasets into crystal-clear insights that strategists, creative teams, and client leads can immediately act on
• Globally Minded: You know that what works in London might flop in Tokyo, and you naturally spot local market nuances instead of applying a lazy copy-paste approach
• Fluent Across Tools: Dashboards, social listening setups, and massive spreadsheets don't scare you—they're your playground
• Clear & Direct: You present your findings with conviction, skipping the academic fluff and getting straight to the point

What You’ll Do

• Lead Global Social Intelligence: Own social listening, reporting, and performance tracking across key international markets
• Connect the Dots: Blend organic content, paid media, audience shifts, and wider business performance into one cohesive narrative
• Feed the Creative Engine: Give strategists and creative teams the cold, hard behavioral evidence they need to write killer briefs
• Catch the Next Big Wave: Spot emerging cultural conversations and viral moments early enough for the brand to jump on them
• Build Actionable Reports: Deliver clean, decision-focused reporting and benchmarks that track real progress over time—not just vanity stats
• Filter Through EMOD: Use our Entertainment Principles (EMOD) to analyze what genuinely earns attention and drives engagement across regions

What You’ll Bring

• 4 years in social analytics, social listening, research, or digital insights
• Proven mastery of social listening tools, analytics dashboards, and serious spreadsheet magic (Excel/Google Sheets)
• Hands-on experience tracking performance across multi-market, global campaigns
• Sharp communication skills: you write cleanly and present complex findings to senior stakeholders with total confidence
• Experience in travel, tourism, or similarly complex global consumer brands is a massive plus