Global Social Strategy Architect

tactical.; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

tactical. seeks a sharp, commercially-minded Social Strategist to lead the global social direction for a leading destination brand. You’ll connect social with culture, travel trends, PR, creator economies, and real business priorities to answer: “What should we do next?”

You’ll translate audience data into simple, bulletproof directions, align social with paid media and partnerships, and craft briefs teams can execute to drive measurable impact globally.

Qualifications

• 7 years in social, brand, digital, or integrated strategy (global or multi-market experience).
• Proven ability to turn research and social listening into actionable recommendations.
• Experience integrating social with paid media, PR, creators, and brand campaigns.
• Master-level strategic writing: concise and impactful.
• Experience in destination marketing, travel or global consumer brands is a plus.

Responsibilities

• Own the Global Social Strategy and translate it into market-tailored playbooks.
• Interrogate audience data and trends to define reach, locations, and messaging.
• Apply EMOD principles to ensure content cuts through noise and earns attention.
• Align always-on social, campaigns, creators, and community activity into a single engine.
• Write briefs that are actionable for creative, social, and local market teams.
• Direct investment by selecting platforms, creators, and content models.
• Evolve the plan with learnings and performance data.

Skills

Social strategy

Brand strategy

Digital strategy

Integrated strategy

Strategic writing

Analytics

Destination marketing

Job description

tactical. seeks a sharp, commercially-minded Social Strategist to lead the global social direction for a leading destination brand. You’ll connect social with culture, travel trends, PR, creator economies, and real business priorities to answer: “What should we do next?”

You’ll translate audience data into simple, bulletproof directions, align social with paid media and partnerships, and craft briefs teams can execute to drive measurable impact globally.