Global Social Media Strategy Lead

Salt; Abu Dhabi; On-site; AED 300,000 - 540,000; Full time

Job summary

Salt is seeking an experienced social media leader to define global brand presence across platforms, guide a high-performing team, and turn insights and performance data into measurable business impact.

You will lead distinctive social-first content, balance forward planning with timely opportunities, and build partnerships with internal teams, agencies, creators, and influencers to deliver integrated campaigns and high-profile brand moments.

Qualifications

• 10+ years of experience in social media, digital marketing, or a closely related discipline
• Proven experience leading social media teams and building strategies that support brand growth, engagement, and commercial objectives
• Strong understanding of content strategy, paid social, SEO principles, social listening, analytics, and performance measurement
• Excellent stakeholder, agency, project, and influencer management skills, with the ability to operate confidently at senior level

Responsibilities

• Define the social media direction across global platforms, ensuring activity supports brand priorities, audience growth, and wider marketing objectives.
• Lead the development of distinctive, social first content, balancing forward planning with timely creative opportunities and real time activations.
• Use channel performance, audience behaviour, and sentiment insights to refine strategy, improve engagement, and demonstrate measurable marketing impact.
• Build strong partnerships with internal teams, agencies, creators, and influencers to deliver integrated campaigns and high profile brand moments.
• Guide and develop a team of social media specialists, setting clear expectations, supporting professional growth, and maintaining a high standard of execution.
• Stay ahead of platform changes, emerging technologies, and new content behaviours, introducing fresh approaches that keep the brand relevant and competitive.

Skills

Social media leadership

Team leadership

Content strategy

Paid social

Analytics

Stakeholder management

Influencer management

Education

Bachelor’s degree in Marketing, Communications, Business

Job description

Salt is seeking an experienced social media leader to define global brand presence across platforms, guide a high-performing team, and turn insights and performance data into measurable business impact.

You will lead distinctive social-first content, balance forward planning with timely opportunities, and build partnerships with internal teams, agencies, creators, and influencers to deliver integrated campaigns and high-profile brand moments.