Global Brand & Communications Lead

Yello; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

Yello is seeking a communications professional to lead global brand messaging and integrate communications across all customer-facing channels. The role focuses on creating engaging social media and content programs, and scaling partnerships with influencers and affiliates to drive brand visibility and growth.

The candidate will build strong relationships with media and content creators, and develop strategies to boost visibility across AI-powered search and discovery platforms, while monitoring

Qualifications

• Lead global brand messaging across channels.
• Develop integrated communications strategies to boost awareness and trust.
• Create social media and content programs to grow engagement and loyalty.
• Build influencer, ambassador and affiliate partnerships for visibility and growth.
• Establish strong relationships with media and content creators.

Responsibilities

• Lead and evolve global brand messaging across all customer-facing channels.
• Develop and execute integrated communications strategies to increase awareness, trust and consideration.
• Create engaging social media and content programs to grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships for brand visibility and growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation.
• Develop strategies to improve visibility across AI-powered search, discovery and recommendation platforms.
• Monitor brand sentiment and identify opportunities to amplify customer stories and product innovation.
• Analyze performance data and present insights to improve engagement and acquisition.

Skills

Brand messaging

Communications strategy

Social media

Influencer marketing

Media relations

Content programs

Job description

Yello is seeking a communications professional to lead global brand messaging and integrate communications across all customer-facing channels. The role focuses on creating engaging social media and content programs, and scaling partnerships with influencers and affiliates to drive brand visibility and growth.

The candidate will build strong relationships with media and content creators, and develop strategies to boost visibility across AI-powered search and discovery platforms, while monitoring