Marketing Communications Manager: Brand & Media Leader

Yello; Dubai; On-site; AED 400,000 - 700,000; Full time

Job summary

Yello in Dubai seeks a senior Marketing Communications leader to drive strategy, brand narrative, and external communications across the region.

You will build media relationships in UAE and broader MENA, lead PR campaigns, content creation, and events, while partnering with the People and portfolio teams.

The role requires a track record in financial services or tech, excellence in English, and the ability to manage budgets and vendors in a lean environment.

Qualifications

• At least 7 years of experience in marketing communications, PR, or corporate communications.
• Strong network with media outlets and PR/communications agencies; proven track record of securing media coverage.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience in financial services, investment firms, Tech or startup environments preferred.
• Excellent written and verbal communication in English; Arabic advantageous.
• Strong storytelling and content creation abilities with solid brand voice and messaging.
• Working knowledge of social media management, digital marketing tools, and analytics platforms.
• Strong project and budget management; ability to manage multiple initiatives with external vendors.
• Comfortable in a lean environment with strategic and hands-on operational responsibilities.

Responsibilities

• Develop and execute marketing communications and PR strategy to elevate the firm's brand regionally and globally.
• Own the firm's brand voice, messaging, and narrative across channels.
• Advise leadership on communications strategy, thought leadership positioning, and brand opportunities.
• Build and maintain a strong media network across UAE, Saudi Arabia, Egypt, and wider MENA; secure coverage.
• Lead media outreach, draft releases, distribute content, and manage journalist relationships.
• Coordinate with external PR agencies; brief and oversee agency deliverables for quality and consistency.
• Act as key point of contact for media inquiries and support leadership with interview prep and talking points.
• Develop and lead crisis communications when required to protect the firm's reputation.
• Develop and execute creative campaigns and content across digital, social, and traditional channels.
• Own social media strategy and content calendar; ensure on-brand storytelling across platforms.
• Produce thought leadership pieces, newsletters, website content, scripts, and event materials.
• Manage website content to reflect brand, portfolio, and milestones.
• Plan external events (conferences, sponsorships, showcases) to drive brand visibility.
• Support internal communications and culture-building with People team.
• Build cross-functional relationships to align messaging with business priorities.
• Measure performance of campaigns (media coverage, engagement, traffic) and report.
• Manage the marketing communications budget and resource allocation.

Skills

Marketing communications

Media relations

English proficiency

Storytelling

Social media

Analytics

Project management

Budget management

Lean operations

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Social media management tools

Analytics platforms

Marketing automation

Job description

Yello in Dubai seeks a senior Marketing Communications leader to drive strategy, brand narrative, and external communications across the region.

You will build media relationships in UAE and broader MENA, lead PR campaigns, content creation, and events, while partnering with the People and portfolio teams.

The role requires a track record in financial services or tech, excellence in English, and the ability to manage budgets and vendors in a lean environment.