Digital Brand and Communication Manager

Yello; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

Yello is seeking a communications professional to lead global brand messaging and integrate communications across all customer-facing channels. The role focuses on creating engaging social media and content programs, and scaling partnerships with influencers and affiliates to drive brand visibility and growth.

The candidate will build strong relationships with media and content creators, and develop strategies to boost visibility across AI-powered search and discovery platforms, while monitoring

Qualifications

• Lead global brand messaging across channels.
• Develop integrated communications strategies to boost awareness and trust.
• Create social media and content programs to grow engagement and loyalty.
• Build influencer, ambassador and affiliate partnerships for visibility and growth.
• Establish strong relationships with media and content creators.

Responsibilities

• Lead and evolve global brand messaging across all customer-facing channels.
• Develop and execute integrated communications strategies to increase awareness, trust and consideration.
• Create engaging social media and content programs to grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships for brand visibility and growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation.
• Develop strategies to improve visibility across AI-powered search, discovery and recommendation platforms.
• Monitor brand sentiment and identify opportunities to amplify customer stories and product innovation.
• Analyze performance data and present insights to improve engagement and acquisition.

Skills

Brand messaging

Communications strategy

Social media

Influencer marketing

Media relations

Content programs

Job description

Our client is a fast-growing international consumer brand recognised for delivering premium products and exceptional customer experiences across multiple global markets. The business is investing heavily in brand growth and digital innovation, creating an exciting opportunity for a talented communications professional to make a significant impact.

• Lead and evolve global brand messaging, ensuring consistency across all customer-facing channels.
• Develop and execute integrated communications strategies that increase awareness, trust and customer consideration.
• Create engaging social media and content programmes that grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships that drive brand visibility and commercial growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation and credibility.
• Develop strategies to strengthen visibility across AI-powered search, discovery and recommendation platforms.
• Monitor brand sentiment and identify opportunities to amplify customer stories, product innovation and brand advocacy.
• Analyse performance data and present actionable insights that improve engagement, acquisition and overall brand impact.

• Lead and evolve global brand messaging, ensuring consistency across all customer-facing channels.
• Develop and execute integrated communications strategies that increase awareness, trust and customer consideration.
• Create engaging social media and content programmes that grow audience engagement and community loyalty.
• Build and scale influencer, ambassador and affiliate partnerships that drive brand visibility and commercial growth.
• Establish strong relationships with media, industry publications and content creators to enhance reputation and credibility.
• Develop strategies to strengthen visibility across AI-powered search, discovery and recommendation platforms.
• Monitor brand sentiment and identify opportunities to amplify customer stories, product innovation and brand advocacy.
• Analyse performance data and present actionable insights that improve engagement, acquisition and overall brand impact.