Global B2B Event Sales Leader

DMG Events group; Abu Dhabi; On-site; AED 420,000 - 700,000; Full time

Job summary

DMG Events group in the United Arab Emirates seeks a results-driven Head of Sales to lead a portfolio of international B2B events, driving sponsorship, exhibition and partnership revenue. You will build and coach the sales team, develop market-specific strategies, identify new business opportunities, and work with senior management to secure high-value sponsors.

This role requires strong negotiation, CRM discipline, and the ability to collaborate with cross‑functional teams across regions in

Qualifications

• 3–4 years' experience in B2B event sales or commercially driven international events.
• Proven track record in sponsoring, exhibitions or partnerships.
• Strong prospecting, negotiation and closing abilities.

Responsibilities

• Lead sales team to achieve revenue targets and manage performance.
• Identify and convert new sponsors, exhibitors and partners.
• Develop sales strategies for events and manage pipelines.
• Close high‑value sponsorships and multi‑event deals.
• Manage strategic accounts and upsell across regions.
• Maintain CRM records, forecast sales and monitor KPIs.
• Collaborate with management, marketing, content, operations and finance.

Skills

B2B event sales

Sales leadership

New business development

Strategic account management

Sponsorship & partnerships

CRM & forecasting

Negotiation & closing

Team coaching & development

International markets

Proposal development

Tools

Salesforce

Job description

DMG Events group in the United Arab Emirates seeks a results-driven Head of Sales to lead a portfolio of international B2B events, driving sponsorship, exhibition and partnership revenue. You will build and coach the sales team, develop market-specific strategies, identify new business opportunities, and work with senior management to secure high-value sponsors.

This role requires strong negotiation, CRM discipline, and the ability to collaborate with cross‑functional teams across regions in