Ecommerce Shopper and Customer Marketing Manager

Beiersdorf; Dubai; On-site; AED 140,000 - 200,000; Full time

Job summary

Beiersdorf in Dubai is seeking an experienced eShopper and Customer Marketing Manager for the Middle East to turn brand and category strategies into compelling online shopper experiences. You will own Digital Shelf excellence and work across eCommerce, Sales, Marketing, and external partners.

The role requires 3-4 years in shopper marketing or eCommerce, fluency in English, and strong cross-functional influence.

Qualifications

• Experience in shopper marketing and eCommerce within consumer goods or retail.
• Strong digital shelf knowledge including content quality and retailer search.
• Proven ability to translate insights into activation plans.
• Excellent cross-functional influencing and project management.

Responsibilities

• Translate brand, category and customer strategies into online shopper experiences.
• Own Digital Shelf standards across retailers and marketplaces.
• Lead content syndication and partner connections.
• Improve search optimization and content for shopper queries.
• Collaborate across eCommerce sales, marketing, category and finance.
• Track performance and drive profitable growth.

Skills

Strategic thinking

Cross-functional collaboration

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

Salsify

AI-driven search optimization tools

Job description

Your Tasks Role Purpose

The eShopper amp Customer Marketing Manager Middle East translates brand category and customer strategies into winning online shopper experiences and customer plans The role owns Digital Shelf excellence and works across eCommerce Sales Marketing Category and external partners to improve search conversion and profitable growth It is a specialist role that delivers through cross-functional influence and is part of the Middle East E-commerceTeam

Digital Shelf and Content Excellence

• a Own Digital Shelf standards and execution across e-retailers marketplaces omnichannel customers and quick commerce improving content quality availability ratings and reviews retailer search visibility and conversion Tracking via Profitero
• b Lead Salsify and content syndication across data and asset readiness retailer connections mapping workflows publishing issue resolution and market adoption
• c Improve search AI optimization and generative-engine optimization through keyword strategy structured product data and content designed around shopper queries
• d Establish clear governance and performance routines to identify gaps quickly and raise execution standards consistently across markets and customers

Shopper and Customer Planning

• a Translate brand category shopper and customer insights into customer-specific strategies and annual activation plans aligned with joint business plans
• b Develop compelling customer stories and sell-in materials that connect shopper needs brand priorities and commercial opportunities
• c Partner with Sales and Key Account teams to secure visibility activation support and customer investment
• d Support assortment placement content and promotional choices so customer plans improve both shopper experience and commercial outcomes
• e Drive profitable growth Revenue Growth Management

Online activation and Future Ecommerce

• a Lead online promotions launches bundles and key shopping events from concept through execution and post-evaluation
• b Ensure innovation and portfolio priorities are translated into strong online activation content readiness and availability
• c Build Live Commerce and Social Commerce capabilities through platform pilots new formats practical playbooks and market-readiness plans
• d Identify emerging commerce trends and test-and-learn opportunities while maintaining focus on scalable business impact

Market Share Insights and Performance

• a Track and analyze online market share alongside category trends competitor activity and customer performance
• b Identify growth gaps and define customer- and platform-specific actions to outperform the market
• c Set key performance indicators and dashboards across Digital Shelf shopper activation media and sales performance
• d Evaluate effectiveness and turn data into action using clear recommendations corrective plans and follow-through

Delivery and cross functional collaboration

• a Manage budgets agencies timelines and deliverables with disciplined prioritization and clear accountability
• b Work closely across eCommerce Sales Marketing Category Media Supply Chain Finance and Legal to align plans and resolve execution barriers
• c Build practical tools standards and capabilities that strengthen online shopper and customer marketing execution across the Middle East
• d Act as a proactive subject-matter expert who brings constructive challenge commercial judgment and hands-on support to teams and markets

Qualifications

• 1) Education - University degree in Marketing, Business, Commerce or a related discipline.
• 2) Experience - 3-4 years of experience in shopper marketing, revenue growth management, customer marketing, trade marketing, category management or eCommerce within consumer goods, retail or a related industry. Revenue growth management is an advantage
• 3) Digital shelf expertise - Strong knowledge of content, retailer search, availability, ratings and reviews, retail media and performance measurement
• 4) Platforms and Search - Hands-on experience with Salsify or a comparable product-information, product-experience and content-syndication platform. Working knowledge of AI-led search discovery, structured product data and generative-engine optimization.
• 5) Commercial and Analytical Capability - Ability to translate shopper, category and customer insights into commercially effective activation plans, customer stories and measurable actions
• 6) Delivery and Influence - Strong budget, project and agency management, communication, influencing and cross-functional stakeholder-management skills.
• 7) Mindset - Shopper- and customer-centric, analytical, organized, decisive, pragmatic and comfortable working in a fast-paced environment. Proactive ownership and strong follow-through are essential.
• 8) Language - Fluent business English. Arabic or another regional language is an advantage