Head of Digital

Al Futtaim Private Company (LLC); Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Al Futtaim Private Company (LLC) is seeking a Strategy Business Development leader to shape and execute the Retail Digital Strategy and roadmap across regions. The role focuses on expanding brand presence, profitable growth, and aligning with group priorities through data-driven insights.

You will oversee Trade Operations and Financial Planning, manage digital platforms across MENA, drive omnichannel initiatives, and build a high-performing digital team to enable future growth and market

Qualifications

• Bachelor's degree in Business, Marketing, Digital Commerce, Retail Management, Technology, or equivalent.
• 10+ years of experience within Digital Commerce, Omnichannel Retail, eCommerce, Digital Transformation, or related fields.
• Proven P&L accountability and ownership with strong analytical skills.
• Experience leading regional or multi-country Digital operations in a retail environment.
• Proven ability to drive growth, profitability and customer experience through digital initiatives.

Responsibilities

• Develop and lead the Retail Digital Strategy and roadmap for business development.
• Expand brand presence and drive profitable growth aligned with group priorities.
• Identify digital trends across regions to keep the business innovative and competitive.
• Enhance customer experience, loyalty, personalization, and data-driven decision making.
• Build digital team capabilities and operating model to support growth.
• Manage digital platforms across multiple markets in the MENA region.
• Ensure digital merchandising excellence across online channels.
• Lead platform developments, upgrades and migrations to improve capability.
• Drive omnichannel initiatives and store-integrated digital experiences.
• Monitor performance metrics and customer satisfaction indicators.
• Coordinate budgets and KPIs with Retail Ops, Merchandising, Finance and Logistics.
• Conduct feasibility studies for new markets and channels.

Skills

Digital commerce

Omnichannel retail

Digital transformation

Team leadership

P&L accountability

Analytics

Strategy development

Cross-country operations

Problem-solving

Education

Bachelor’s Degree in Business, Marketing, Digital Commerce, Retail Management, Technology, or equivalent

Job description

Strategy Business Development

Develop and build and lead the Retail Digital Strategy and roadmap for business development. Focus on expanding brand presence, driving profitable growth and aligning with group priorities. Understand digital trends across each region and ensure the business remains relevant, innovative and competitive. Continually explore opportunities to enhance customer experience, loyalty, personalization and data-driven decision-making. Recognize new commercial opportunities within a retail environment to grow sales and market share. Build and develop the Digital team capabilities and operating model to support future growth.

Trade Operations

Manage and trade digital platforms across multiple markets throughout the MENA region. Ensure digital merchandising excellence across all online channels. Deliver market-specific solutions that drive localization, customer engagement and conversion. Ensure promotional and marketing activities drive sales growth, profitability and customer loyalty. Leverage the commercial calendar and business priorities to ensure consistency and operational excellence across territories. Lead digital platform developments, upgrades and migrations to enhance capability and customer experience. Broaden digital footprint through strategic marketplace and third-party partnerships. Explore new digital channels and business opportunities to drive incremental revenue. Drive omnichannel initiatives including Click Collect, Ship from Store, Endless Aisle and store-integrated digital experiences. Lead digital-first development for new store openings and customer engagement initiatives. Drive awareness, adoption and engagement of digital channels through training, development and continuous improvement. Drive customer engagement and feedback through NPS, VOC analytics and customer insights across each market. Ensure operational excellence through monitoring performance metrics, service levels and customer satisfaction indicators.

Financial and Business Planning

Manage stakeholders effectively across Retail Operations, Merchandising, Buying, Marketing, Finance, Technology and Logistics to deliver KPIs in line with the sales plan and budgeted costs. Build and deliver annual budgets aligned with the business plan. Budgets are as below: eCommerce Website, Retail Mobile Application, Marketplace, Third-Party Partnerships, Omnichannel Initiatives, Customer Acquisition, Digital Marketing Investment, Platform Development, Technology Enhancements, Digital Transformation Projects. Conduct feasibility studies for new markets, channels and expansion opportunities.

Qualifications

Bachelor’s Degree in Business, Marketing, Digital Commerce, Retail Management, Technology, or equivalent. 10+ years of experience within Digital Commerce, Omnichannel Retail, eCommerce, Digital Transformation, or related fields. Significant experience managing all aspects of Digital including Trade, Customer Experience, Commercial Operations, Team Leadership, Training & Development, Process Design and Operational Management. Experience building Digital roadmaps, strategy and transformation plans. Proven P&L Accountability and ownership. Strong analytical and problem-solving capability with high attention to detail. Experience leading regional or multi-country Digital operations within a retail environment. Demonstrated success driving growth, profitability, customer experience, and digital transformation initiatives.