E-Retail Manager

Shiseido; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Shiseido in the UAE is seeking a senior ecommerce marketing lead to own Pure Players strategy, online activation calendars, and retailer partnerships. You will drive best-in-class visibility across retailer touchpoints and coordinate launches, exclusivities, and amplification plans.

Role requires 5–6 years in ecommerce/digital marketing, with strong data-driven decision making, cross-functional collaboration, and experience in Pure Players ecosystems.

Qualifications

• 5–6 years in ecommerce, e-retail, digital marketing, or e-key account roles.
• Experience with Pure Players and retailer activation.
• Strong ability to drive sell-out via media, visibility and activation strategies.

Responsibilities

• Lead development and execution of Pure Players marketing strategy aligned with brand calendars and launches.
• Own end-to-end online activation calendar across campaigns and retailer events.
• Drive retailer touchpoints visibility across homepage takeovers, brand pages, newsletters, apps and social.
• Define and lead retailer media strategy and investments.
• Coordinate launches, exclusivities and retailer amplification.
• Ensure alignment of brand storytelling with retailer execution.

Skills

Ecommerce experience

Pure Players / e-retail

Marketing activation

Retail media

Digital campaigns

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Main Responsibilities

Ecommerce Marketing Strategy & Activation (Pure Players)

Lead the development and execution of the Pure Players marketing strategy, ensuring strong alignment with brand calendars, key launches, and regional priorities.

Own the end-to-end online activation calendar, including campaigns, hero moments, and retailer-driven events.

Drive best-in-class visibility across all retailer touchpoints, including homepage takeovers, category placements, brand pages, newsletters, push notifications, apps, and social media integrations.

Negotiate and secure high-impact exposure packages with retailers, ensuring priority access to premium placements, seasonal campaigns, and key commercial moments.

Lead the execution of online exclusivities, pre-launches, and hero SKU amplification, positioning Pure Players as priority partners within the Shiseido ME ecosystem.

Ensure strong alignment between brand storytelling and retailer execution, elevating content quality, consistency, and positioning across platforms.

Continuously identify innovative activation opportunities (e.g., livestreaming, influencer integrations, social-first campaigns, platform-specific features) to differentiate the brands and drive engagement.

Retail Media & Performance Activation

Define and lead retailer media strategy and investments across Pure Players, ensuring optimal allocation of budgets to maximize visibility and conversion.

Manage and optimize e-retail media campaigns (sponsored listings, search ads, social amplification), ensuring strong ROI and alignment with campaign objectives.

Set clear KPIs for media performance (visibility share, CTR, conversion, ROAS where applicable) and continuously optimize campaigns with retailers.

Collaborate with retailers on data-sharing and reporting to improve campaign effectiveness and inform future investment decisions.

Challenge retailer proposals to ensure high-value exposure and measurable impact, leveraging internal benchmarks and competitive insights.

Content, Digital Shelf & Brand Experience

Own digital shelf excellence across Pure Players, ensuring consistent and premium execution of product pages, imagery, descriptions, and brand environments.

Ensure best-in-class search visibility, category ranking, and assortment visibility, optimizing discoverability across all platforms.

Coordinate creative assets, animations, translations, and exposure materials with internal stakeholders and agencies.

Guarantee that all online executions reflect brand guidelines and local market relevance.

Continuously monitor competitor activity and benchmark best-in-class ecommerce executions across premium beauty.

Launches & Exclusivities

Act as the key driver to secure priority launches and exclusivity moments for Pure Players, building strong cases with brand teams.

Partner closely with brands to define 360° launch strategies, ensuring strong retailer amplification through media, content, and visibility.

Ensure Seamless Execution Of Launches Across All Dimensions

• Content readiness
• Stock availability
• Media support
• Retailer visibility
• Activation mechanics

Maximize impact of hero launches through integrated retailer campaigns and amplification plans.

Commercial Management & Trade Planning

Support business growth through strong commercial fundamentals, ensuring alignment with marketing priorities.

Develop forecasts and manage orders in collaboration with supply chain and retailers, ensuring optimal stock availability.

Manage promotional plans, trade investments, and rebate budgets, ensuring alignment with agreed activations and ROI targets.

Monitor sell-in performance and ensure strong execution of commercial agreements and trade terms.

Stakeholder Management

Act as the primary point of contact for assigned Pure Players across marketing, media, and commercial topics.

Build strong relationships with retailer teams to unlock greater visibility, innovation opportunities, and preferential support.

Collaborate cross-functionally with brand, finance, and supply chain teams to ensure seamless execution.

Act as the voice of Pure Players internally, ensuring alignment on priorities, opportunities, and performance.

Data & Insights

Track and analyze key sell-out and marketing KPIs.

Provide regular performance reports with actionable insights and optimization recommendations.

Leverage retailer data and market insights to continuously refine activation strategies and investment decisions.

Identify growth opportunities through data-driven decision-making and competitive benchmarking.

KPIs

• Sell-out Performance: Revenue vs. target, YoY growth, contribution by retailer and brand
• Marketing Performance: Visibility share, campaign ROI, traffic, conversion rate, AOV, engagement metrics
• Media Efficiency: ROI, campaign effectiveness (ROAS, CTR, impressions, etc)
• Execution Excellence: Launch performance, campaign delivery, digital shelf compliance
• Commercial Fundamentals: Forecast accuracy, stock availability, promo ROI, budget control

Experience

Profile & Skills

• 5/6 years in ecommerce, e-retail, digital marketing, or e-key account roles, ideally within beauty or luxury
• Strong experience in Pure Players / e- retailers with a clear focus on marketing and activation
• Proven track record in driving sell-out through media, visibility, and activation strategies
• Strong understanding of retailer media ecosystems, onsite visibility levers, and ecommerce activations
• Experience managing digital campaigns, content strategy, and online merchandising
• Strong analytical capabilities with ability to translate data into actionable insights
• Good understanding of commercial levers (forecasting, budgeting, trade planning)

Soft Skills

• Strong negotiation skills with ability to secure high-value visibility and partnerships
• Creative and strategic mindset, with strong attention to detail
• Highly collaborative, with ability to influence cross-functional stakeholders
• Proactive, solution-oriented, and results-driven

Languages

English required, Arabic appreciated

Education

Bachelor’s degree in Marketing, Business, or related field