Director of Social Media Strategy & Growth

Dubai World Trade Centre; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Dubai World Trade Centre seeks a senior leader to steer its social media strategy across channels, elevating brand equity through organic and paid efforts. The role emphasizes data-driven decisions, content leadership, and audience growth while engaging with internal teams and external partners.

The position reports to the Marketing Communications Department and oversees performance analytics, dashboards, and community management solutions to strengthen DWTC’s social presence.

Qualifications

• Bachelor’s degree in Social Media, Digital Media, Marketing or related field.
• 10+ years in social media, digital/performance marketing and integrated communications.
• Hands-on experience with Hootsuite, Sprout Social, HubSpot and Google Analytics.

Responsibilities

• Develop and implement social media strategy aligned with corporate objectives.
• Drive paid and organic social performance and provide ROI reporting.
• Oversee content planning, channel management and creative content production.
• Lead influencer partnerships and social trend exploration for growth.
• Collaborate with corporate communications, digital marketing and business units.
• Establish social policies, monitoring processes and escalation protocols.
• Manage social media budgets, agencies and scopes of work.

Skills

Social media strategy

Content planning

Analytics & reporting

Influencer marketing

Stakeholder collaboration

Budget management

Social listening

Education

Bachelor’s degree in Social Media

Professional certification in Social Media

Tools

Hootsuite

Sprout Social

HubSpot

Google Analytics

Job description

Dubai World Trade Centre seeks a senior leader to steer its social media strategy across channels, elevating brand equity through organic and paid efforts. The role emphasizes data-driven decisions, content leadership, and audience growth while engaging with internal teams and external partners.

The position reports to the Marketing Communications Department and oversees performance analytics, dashboards, and community management solutions to strengthen DWTC’s social presence.