Associate Director - Social Media

Dubai World Trade Centre; Dubai; Presencial; AED 350 000 - 550 000; Tempo integral

Resumo da oferta

Dubai World Trade Centre seeks a senior leader to steer its social media strategy across channels, elevating brand equity through organic and paid efforts. The role emphasizes data-driven decisions, content leadership, and audience growth while engaging with internal teams and external partners.

The position reports to the Marketing Communications Department and oversees performance analytics, dashboards, and community management solutions to strengthen DWTC’s social presence.

Qualificações

• Bachelor’s degree in Social Media, Digital Media, Marketing or related field.
• 10+ years in social media, digital/performance marketing and integrated communications.
• Hands-on experience with Hootsuite, Sprout Social, HubSpot and Google Analytics.

Responsabilidades

• Develop and implement social media strategy aligned with corporate objectives.
• Drive paid and organic social performance and provide ROI reporting.
• Oversee content planning, channel management and creative content production.
• Lead influencer partnerships and social trend exploration for growth.
• Collaborate with corporate communications, digital marketing and business units.
• Establish social policies, monitoring processes and escalation protocols.
• Manage social media budgets, agencies and scopes of work.

Conhecimentos

Social media strategy

Content planning

Analytics & reporting

Influencer marketing

Stakeholder collaboration

Budget management

Social listening

Formação académica

Bachelor’s degree in Social Media

Professional certification in Social Media

Ferramentas

Hootsuite

Sprout Social

HubSpot

Google Analytics

Descrição da oferta de emprego

Job Description:

Lead Dubai World Trade Centre’s (DWTC) social media strategy, channels and content to enhance its digital brand equity with social media being an integral pillar of the company’s integrated marketing communications. Follow a data-first approach for existing and new social media platforms with the primary responsibility of increasing organic reach. As a newly introduced position within the Marketing Communications Department, this dedicated role involves leadership, development and implementation of social, content, organic and paid media strategies to elevate the company’s social channels’ performance, audience engagement, proactively grow new audiences and find new ways to extend its brand equity through social and professional community engagement. The role will also be responsible for social performance analytics, dashboard and management reporting as well as active usage of the company’s social listening, trending analysis and community management solutions.

Key Responsibilities

• Social Media Strategy & Planning: Develop and implement social media strategies, content frameworks, and annual plans aligned with DWTC’s corporate objectives and business units.
• Performance & Analytics: Drive paid and organic social media performance, monitor KPIs, develop dashboards, and provide actionable insights and ROI reporting.
• Content & Community Management: Oversee content planning, channel management, audience engagement, and the production of creative social content across platforms.
• Influencer Marketing & Innovation: Lead influencer partnerships, explore emerging social media trends, and identify opportunities for social commerce and lead generation.
• Stakeholder Collaboration: Partner with Corporate Communications, Digital Marketing, internal business units, and external stakeholders to strengthen DWTC’s social media presence.
• Issues & Response Management: Establish social media policies, monitoring processes, customer engagement protocols, and escalation frameworks.
• Agency & Budget Management: Manage social media budgets, agency relationships, scopes of work, and performance evaluations.

Minimum Qualifications, Education & Experience

• Bachelor’s degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications, or a related field.
• Professional certification or diploma in Social Media from a recognized institution is preferred.
• Experience: 10+ years in social media, digital/performance marketing, and integrated communications, preferably with agencies in Dubai or Abu Dhabi.
• Technical Skills: Mandatory hands-on experience with tools such as Hootsuite, Sprout Social, HubSpot, and Google Analytics.