Senior Social Media Manager

Michael Page; Dubai; On-site; AED 350,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Career growth opportunities

Collaborative environment

Job summary

Michael Page is seeking a strategic leader to shape social media performance across a diverse brand portfolio. You will define channel strategies, content direction, and audience engagement initiatives.

You will work closely with marketing, creative, and brand teams to lead social innovation, manage agency partnerships, and drive measurable business impact through data-driven decision making. This senior role offers opportunities to influence multiple markets and brands within a dynamic retail

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or a related field.
• 8–10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages.
• Proven experience developing and implementing successful social media strategies across multiple brands or markets.
• Deep understanding of major social platforms, audience behaviour, and emerging digital trends.
• Strong content development, storytelling, brand management, and community engagement capabilities.
• Excellent analytical skills with the ability to interpret performance metrics and optimise results.
• Demonstrated leadership, stakeholder management, agency management, and project delivery experience.

Responsibilities

• Develop and execute social media strategies that support brand objectives and business growth.
• Lead content planning and storytelling across social platforms, ensuring consistency and relevance.
• Drive audience growth, engagement, and brand visibility through innovative social campaigns.
• Partner with cross-functional teams to deliver integrated digital marketing initiatives.
• Monitor online communities, audience conversations, and brand reputation across channels.
• Analyse social media performance data and transform insights into actionable recommendations.
• Manage agencies, budgets, and team performance while fostering a culture of creativity and continuous improvement.

Skills

Social media

Strategy

Brand growth

Audience engagement

Brand visibility

Brand reputation

Education

Bachelor's degree in Marketing or related field

Job description

This is a strategic leadership role responsible for shaping and driving social media performance across a diverse brand portfolio. You will define channel strategies, content direction, and audience engagement initiatives.

Working closely with marketing, creative, and brand teams, you will lead social innovation, manage agency partnerships, and deliver measurable business impact through data-driven decision making.

Client Details

Our client is a leading retail organisation with a strong presence across international markets. Known for innovation, customer focus, and brand excellence, the business offers dynamic career opportunities within a fast-growing environment.

Description

• Develop and execute social media strategies that support brand objectives and business growth.
• Lead content planning and storytelling across social platforms, ensuring consistency and relevance.
• Drive audience growth, engagement, and brand visibility through innovative social campaigns.
• Partner with cross-functional teams to deliver integrated digital marketing initiatives.
• Monitor online communities, audience conversations, and brand reputation across channels.
• Analyse social media performance data and transform insights into actionable recommendations.
• Manage agencies, budgets, and team performance while fostering a culture of creativity and continuous improvement.

Profile

• Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or a related field.
• 8-10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages.
• Proven experience developing and implementing successful social media strategies across multiple brands or markets.
• Deep understanding of major social platforms, audience behaviour, and emerging digital trends.
• Strong content development, storytelling, brand management, and community engagement capabilities.
• Excellent analytical skills with the ability to interpret performance metrics and optimise results.
• Demonstrated leadership, stakeholder management, agency management, and project delivery experience.

Job Offer

• Opportunity to shape the social media vision for a portfolio of recognised consumer brands.
• Collaborative and fast-paced environment with strong opportunities for career growth.
• Competitive salary and benefits package within a growing and innovative organisation.

Skills

• social media
• strategy
• brand growth
• audience engagement
• brand visibility
• brand reputation