Associate Director - Social Media

Dubai World Trade Centre; United Arab Emirates; Sur place; AED 300 000 - 600 000; Plein temps

Résumé du poste

Dubai World Trade Centre (DWTC) is seeking a senior Social Media Lead to design and execute a data-driven strategy across organic and paid channels. You will guide content, engage audiences, and elevate the brand's digital presence as a core pillar of integrated marketing communications.

You will manage analytics dashboards, coordinate with corporate communications and business units, and lead influencer partnerships while optimizing budgets and processes to grow audiences and improve ROI.

Qualifications

• Bachelor’s degree in social/digital marketing or related field.
• Professional certification or diploma in Social Media preferred.
• 10+ years in social media, digital/performance marketing and integrated communications.
• Hands-on experience with Hootsuite, Sprout Social, HubSpot and Google Analytics.

Responsabilités

• Develop and implement social media strategies aligned with DWTC objectives.
• Drive paid and organic performance, monitor KPIs, and provide ROI reporting.
• Oversee content planning, channel management, and community engagement.
• Lead influencer partnerships and explore social commerce opportunities.
• Collaborate with Corporate Communications and business units to strengthen presence.
• Establish policies, monitoring processes, and escalation protocols.
• Manage social budgets and agency relationships, scopes of work, and evaluations.

Connaissances

Leadership

Strategic thinking

Data-driven decision making

Communication

Formation

Bachelor's degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications, or a related field

Outils

Hootsuite

Sprout Social

HubSpot

Google Analytics

Description du poste

Lead Dubai World Trade Centre’s (DWTC) social media strategy, channels and content to enhance its digital brand equity with social media being an integral pillar of the company’s integrated marketing communications. Follow a data-first approach for existing and new social media platforms with the primary responsibility of increasing organic reach. As a newly introduced position within the Marketing Communications Department, this dedicated role involves leadership, development and implementation of social, content, organic and paid media strategies to elevate the company’s social channels’ performance, audience engagement, proactively grow new audiences and find new ways to extend its brand equity through social and professional community engagement. The role will also be responsible for social performance analytics, dashboard and management reporting as well as active usage of the company’s social listening, trending analysis and community management solutions.

Key Responsibilities

• Social Media Strategy & Planning: Develop and implement social media strategies, content frameworks, and annual plans aligned with DWTC’s corporate objectives and business units.
• Performance & Analytics: Drive paid and organic social media performance, monitor KPIs, develop dashboards, and provide actionable insights and ROI reporting.
• Content & Community Management: Oversee content planning, channel management, audience engagement, and the production of creative social content across platforms.
• Influencer Marketing & Innovation: Lead influencer partnerships, explore emerging social media trends, and identify opportunities for social commerce and lead generation.
• Stakeholder Collaboration: Partner with Corporate Communications, Digital Marketing, internal business units, and external stakeholders to strengthen DWTC’s social media presence.
• Issues & Response Management: Establish social media policies, monitoring processes, customer engagement protocols, and escalation frameworks.
• Agency & Budget Management: Manage social media budgets, agency relationships, scopes of work, and performance evaluations.

Minimum Qualifications, Education & Experience

• Bachelor’s degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications, or a related field.
• Professional certification or diploma in Social Media from a recognized institution is preferred.
• Experience: 10+ years in social media, digital/performance marketing, and integrated communications, preferably with agencies in Dubai or Abu Dhabi.
• Technical Skills: Mandatory hands on experience with tools such as Hootsuite, Sprout Social, HubSpot, and Google Analytics.