Associate Director - Social Media

Dubai World Trade Centre; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

Dubai World Trade Centre (DWTC) seeks a senior social media lead to steer the organization’s social media strategy, content frameworks, and annual plans aligned with corporate objectives. The role emphasizes data-driven decision making, audience growth, and cross-functional collaboration within the Marketing Communications Department.

You will manage influencer partnerships, explore social commerce opportunities, and deliver performance insights through dashboards and reporting, while ensuring

Qualifications

• Bachelor's degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, or a related field.
• Professional certification or diploma in Social Media from a recognized institution is preferred.
• Experience: 10+ years in social media, digital/performance marketing, and integrated communications, preferably with agencies in Dubai or Abu Dhabi.
• Technical Skills: Hands-on experience with Hootsuite, Sprout Social, HubSpot, and Google Analytics.

Responsibilities

• Lead social media strategy and content across DWTC channels.
• Drive performance analytics, dashboards and ROI reporting.
• Oversee content planning, channel management and community engagement.
• Lead influencer partnerships, social commerce opportunities and lead generation.
• Collaborate with Corporate Communications and external stakeholders to strengthen DWTC presence.
• Establish social media policies, processes and escalation protocols.
• Manage social media budgets, agency relationships and scopes of work.

Skills

Social strategy

Content planning

Analytics interpretation

Stakeholder collaboration

Budget management

Education

Bachelor's degree in Social Media/Digital Marketing

Professional certification in Social Media (preferred)

Tools

Hootsuite

Sprout Social

HubSpot

Google Analytics

Job description

Lead Dubai World Trade Centre s DWTC social media strategy channels and content to enhance its digital brand equity with social media being an integral pillar of the company s integrated marketing communications Follow a data-first approach for existing and new social media platforms with the primary responsibility of increasing organic reach As a newly introduced position within the Marketing Communications Department this dedicated role involves leadership development and implementation of social content organic and paid media strategies to elevate the company s social channels performance audience engagement proactively grow new audiences and find new ways to extend its brand equity through social and professional community engagement The role will also be responsible for social performance analytics dashboard and management reporting as well as active usage of the company s social listening trending analysis and community management solutions

Key Responsibilities

• Social Media Strategy amp Planning Develop and implement social media strategies content frameworks and annual plans aligned with DWTC s corporate objectives and business units
• Performance amp Analytics Drive paid and organic social media performance monitor KPIs develop dashboards and provide actionable insights and ROI reporting
• Content amp Community Management Oversee content planning channel management audience engagement and the production of creative social content across platforms
• Influencer Marketing amp Innovation Lead influencer partnerships explore emerging social media trends and identify opportunities for social commerce and lead generation
• Stakeholder Collaboration Partner with Corporate Communications Digital Marketing internal business units and external stakeholders to strengthen DWTC s social media presence
• Issues amp Response Management Establish social media policies monitoring processes customer engagement protocols and escalation frameworks
• Agency amp Budget Management Manage social media budgets agency relationships scopes of work and performance evaluations

Minimum Qualifications, Education & Experience

• Bachelor s degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications, or a related field.
• Professional certification or diploma in Social Media from a recognized institution is preferred.
• Experience: 10+ years in social media, digital/performance marketing, and integrated communications, preferably with agencies in Dubai or Abu Dhabi.
• Technical Skills: Mandatory hands-on experience with tools such as Hootsuite, Sprout Social, HubSpot, and Google Analytics.