Senior Social Media Manager

Michael Page; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

Michael Page is seeking a strategic Head of Social Media to shape and lead social performance across a diverse brand portfolio in Abu Dhabi. You will define channel strategies, content direction, and audience engagement initiatives, collaborating with marketing, creative and brand teams to deliver measurable business impact via data-driven decisions.

The ideal candidate holds a Bachelor’s degree in Marketing or related field and has 8-10 years of experience in social media, with fluency in

Qualifications

• 8-10 years of experience in social media, digital marketing, content, or related disciplines.
• Fluency in Arabic and English, able to manage content in both languages.
• Proven experience leading social media strategies across multiple brands or markets.
• Strong content development, storytelling, brand management and analytics abilities.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Lead content planning and storytelling across social platforms.
• Drive audience growth, engagement, and brand visibility through campaigns.
• Partner with cross-functional teams and manage agency partnerships.
• Monitor communities, analyse performance data and translate insights into actions.
• Oversee budgets, team performance and foster creativity and improvement.

Skills

Social media strategy

Brand management

Audience engagement

Content development

Analytics

Education

Bachelor's degree in Marketing/Communications/Digital Marketing

Job description

Job description

This is a strategic leadership role responsible for shaping and driving social media performance across a diverse brand portfolio. You will define channel strategies, content direction, and audience engagement initiatives. Working closely with marketing, creative, and brand teams, you will lead social innovation, manage agency partnerships, and deliver measurable business impact through data-driven decision making.

Client Details

Our client is a leading retail organisation with a strong presence across international markets. Known for innovation, customer focus, and brand excellence, the business offers dynamic career opportunities within a fast-growing environment.

Description

Develop and execute social media strategies that support brand objectives and business growth. Lead content planning and storytelling across social platforms, ensuring consistency and relevance. Drive audience growth, engagement, and brand visibility through innovative social campaigns. Partner with cross-functional teams to deliver integrated digital marketing initiatives. Monitor online communities, audience conversations, and brand reputation across channels. Analyse social media performance data and transform insights into actionable recommendations. Manage agencies, budgets, and team performance while fostering a culture of creativity and continuous improvement.

Profile

Bachelor's degree in Marketing, Communications, Digital Marketing, Media, or a related field. 8-10 years of experience in social media, digital marketing, content, or related disciplines. Fluency in both Arabic and English, with the ability to create, review, and manage content across both languages. Proven experience developing and implementing successful social media strategies across multiple brands or markets. Deep understanding of major social platforms, audience behaviour, and emerging digital trends. Strong content development, storytelling, brand management, and community engagement capabilities. Excellent analytical skills with the ability to interpret performance metrics and optimise results. Demonstrated leadership, stakeholder management, agency management, and project delivery experience.

Job Offer

Opportunity to shape the social media vision for a portfolio of recognised consumer brands. Collaborative and fast-paced environment with strong opportunities for career growth. Competitive salary and benefits package within a growing and innovative organisation.

Skills

social media, strategy, brand growth, audience engagement, brand visibility, brand reputation