Digital Marketing Specialist

Gold Mark Real Estate LLC; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Gold Mark Real Estate LLC in Dubai seeks a digital marketing professional to develop and optimize landing pages for campaigns, manage the website and backend, and drive lead generation.

You will implement A/B tests, ensure SEO usability, integrate forms with CRM, run email and WhatsApp campaigns, and analyze data with Google Analytics and Tag Manager to improve performance.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Minimum of 3 years in digital marketing, specifically within UAE real estate lead generation.
• Strong knowledge of paid advertising platforms (Google Ads, Meta Ads, Facebook Ads, Instagram Ads).
• Familiarity with website analytics and ad performance tools like Google Analytics and Facebook Business Manager.
• Proficiency with Zapier platform automation and AI automations is a plus.

Responsibilities

• Landing page development and optimization for campaigns.
• Conduct A/B testing and implement changes to improve conversions.
• Manage website updates aligning with marketing campaigns and lead generation goals.
• Ensure website functionality, SEO structure, and usability for UAE real estate prospects.
• Collaborate with IT to maintain site performance and backend maintenance.
• Launch lead generation campaigns and track results.
• Integrate website forms with CRM tools for seamless lead flow.
• Coordinate with Digital Marketing Manager on lead qualification.
• Develop and execute email and WhatsApp marketing campaigns.
• Analyze campaign performance and optimize engagement.
• Ensure UAE regulations compliance for email and WhatsApp marketing.
• Set up analytics tracking using Google Analytics and Tag Manager.
• Provide data-driven insights to marketing team and stay updated on UAE trends.

Skills

Lead generation

A/B testing

Email marketing

WhatsApp marketing

SEO/SEM

Analytics

CRM integration

Content personalization

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Tag Manager

UTMs

Pixels

Job description

Landing Page Development and Optimization Design

• develop and optimize landing pages for various campaigns to improve user experience and maximize lead conversion rates
• Conduct A B testing on landing pages analysing performance and implementing changes to optimize conversion

Website and Backend Management

• Handle technical updates and edits on the company website ensuring alignment with marketing campaigns and lead generation goals
• Ensure website functionality SEO structure and usability meet industry standards and appeal to UAE real estate prospects
• Work with the IT Administrator in managing the website and perform backend maintenance to improve site performance and user experience

Lead Generation and CRM Integration

• Launch lead generation campaigns by implementing tracking mechanisms ensuring accurate lead capture and reporting
• Integrate website forms and landing pages with CRM tools for seamless lead flow and tracking
• Collaborate with the Digital Marketing Manager to refine the lead qualification process and ensure all leads are accurately captured

Email and WhatsApp Marketing

• Develop and execute email and WhatsApp marketing campaigns focusing on audience segmentation content personalization and message scheduling
• Analyse email and WhatsApp campaign performance making adjustments to improve engagement and conversion rates
• Ensure compliance with UAE-specific regulations for email and WhatsApp marketing

Technical Analytics and Data Tracking

• Set up and monitor digital analytics tools e g Google Analytics Tag Manager to track website and campaign performance
• Implement tracking codes UTMs and pixels on digital assets to monitor user behaviour and conversions accurately
• Regularly provide data-driven insights to the marketing team highlighting areas for improvement and optimization

Continuous Improvement and Industry Awareness

• Stay updated on the latest digital marketing tools trends and best practices within the UAE real estate sector
• Proactively suggest new tools technologies and strategies that could enhance lead generation and improve digital marketing efficiencies

Qualifications

• Bachelor s degree in marketing, Communications, or a related field.
• Experience: Minimum of 3 years in digital marketing, specifically within the UAE real estate sector (lead generation).
• Strong knowledge of paid advertising platforms (Google Ads, Meta Ads, Facebook Ads, Instagram Ads).
• Familiarity with website analytics and ad performance tools like Google Analytics and Facebook Business Manager.
• Excellent understanding of current digital marketing trends, SEO, and SEM.
• Proficiency with the Zapier platform automation and AI automations is added advantage.