Digital Marketing Executive

Elysian Real Estate; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Elysian Real Estate in Dubai is seeking a hands-on Digital Marketing Executive to execute, monitor, and optimize digital campaigns that generate qualified property inquiries and support sales. You will manage daily performance, test creative and audiences, and improve lead quality and acquisition costs across paid ads and email marketing.

Working under the Performance Marketing Manager, you will ensure ads reflect property details and pricing while coordinating with sales and creative teams to

Qualifications

• 2–4 years of hands-on digital/performance marketing experience.
• Strong track record with Meta Ads and Google Ads for lead generation.
• Working knowledge of Snapchat/TikTok ads and email marketing platforms.
• Solid understanding of audience targeting, paid search keywords and retargeting.
• Experience monitoring budgets and optimizing against targets.
• Familiarity with GA4, GTM, conversion tracking, and UTM parameters.
• Strong Excel/Sheets skills and data-to-action ability.
• Excellent written English and ability to manage multiple campaigns.

Responsibilities

• Set up, launch, and optimize campaigns across Meta, Google, Snapchat, TikTok and other platforms.
• Execute email campaigns with audience segmentation and scheduling.
• Apply campaign objectives, targeting, keywords, placements, bidding, and budgets.
• Build retargeting and prospecting audiences using approved data sources.
• Check ads, landing pages, and tracking before launch.
• Monitor spend, performance, and lead quality; adjust campaigns accordingly.
• Coordinate with creative and content teams on assets and timelines.
• Ensure campaigns reflect property details, pricing, availability and offers.

Skills

Digital marketing

Performance marketing

Meta Ads

Google Ads

Email marketing

Campaign optimization

Budget management

GA4

Google Tag Manager

UTM tracking

Tools

Salesforce

GA4

Google Tag Manager

Job description

Elysian Real Estate is an established Dubai real estate brokerage with over 20 years of experience in the market. We specialise in Secondary Sales, Leasing and Off-Plan, working with some of Dubai’s leading luxury developers.

We are a fast-paced, performance-driven business with an established reputation in the Dubai real estate market and ambitious plans for continued growth. We are looking for a Digital Marketing Executive to join our team.

Role Overview

We are looking for a hands‑on Digital Marketing Executive to execute, monitor, and optimize digital campaigns that generate qualified property enquiries and support sales.

Working under the Performance Marketing Manager, you will translate campaign briefs into accurate campaign setups, manage daily performance, and help improve lead quality and acquisition costs across paid advertising and email marketing.

KEY RESPONSIBILITIES

Campaign Execution

• Set up, launch, and optimize campaigns across Meta, Google Ads, Snapchat, TikTok, and additional advertising platforms introduced to the business.
• Execute email campaigns, including audience segmentation, scheduling, testing, and performance monitoring.
• Apply approved campaign objectives, audience targeting, keywords, placements, bidding strategies, and budgets.
• Build and maintain retargeting and prospecting audiences using approved data sources.
• Check ads, links, lead forms, landing pages, and tracking before launch.

Performance and Budget Management

• Monitor campaign delivery, daily spend, and budget pacing within approved limits.
• Optimize campaigns based on performance, lead quality, and feedback from sales.
• Run structured tests across creative, copy, audiences, keywords, and landing pages.
• Flag underperformance, overspending risks, rejected ads, and technical issues promptly.
• Maintain a clear record of campaign changes, test results, and learnings.

Tracking and Reporting

• Apply consistent campaign naming and UTM tagging to support reliable reporting.
• Check conversion tracking and lead delivery to Salesforce, coordinating with technical teams to resolve issues.
• Prepare concise daily and weekly reports covering spend, leads, cost per lead, conversion rates, and lead quality where available.
• Use Google Analytics 4 and advertising platform reports to identify performance trends and recommend improvements.

Creative and Team Coordination

• Coordinate with the creative and content teams on campaign assets, formats, copy variations, and delivery timelines.
• Ensure advertising accurately reflects approved property details, pricing, availability, and offers.
• Support property launch campaigns, ongoing lead generation, and remarketing activity.
• Follow brand guidelines, platform policies, and company approval processes.

Required Experience and Skills

• Typically 2-4 years of hands‑on experience in digital marketing or performance marketing.
• Strong practical experience managing Meta Ads and Google Ads campaigns, particularly lead generation.
• Working knowledge of Snapchat Ads, TikTok Ads, and email marketing platforms, with the ability to learn additional channels.
• Sound understanding of audience targeting, paid search keywords, retargeting, bidding, and campaign testing.
• Experience monitoring budgets and optimizing against measurable performance targets.
• Familiarity with GA4, Google Tag Manager, conversion tracking, and UTM parameters.
• Strong Excel or Google Sheets skills and the ability to turn campaign data into clear actions.
• Good written English, attention to detail, and the ability to manage multiple campaigns and deadlines.

Preferred Qualifications

• Previous experience in UAE real estate marketing, particularly property lead generation and project launches.
• Familiarity with Salesforce or another CRM and the relationship between campaign sources, lead quality, and sales outcomes.
• Exposure to Meta Pixel, Conversions API, and Google Ads conversion integrations.
• Relevant Google Ads or Meta certifications.
• Arabic language skills would be an advantage.

Success Measures

• Campaigns launched accurately and on time.
• Advertising spend kept within approved budgets.
• Improvement in qualified lead generation, cost efficiency, and conversion performance.
• Reliable tracking, timely reporting, and clear documentation.
• Consistent testing and effective coordination with creative, technical, and sales teams.

Specific targets will be agreed with the Performance Marketing Manager based on campaign objectives, budgets, and project requirements.