Digital Campaigns & Content Manager

Yello; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Yello, a leading global organisation, seeks a seasoned digital marketing leader to drive integrated campaigns from planning to delivery in Dubai.

The role requires 7+ years in digital/brand marketing, agency or tech experience, hands-on analytics, and collaboration with media buyers. Willingness to relocate internationally a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related discipline.
• 7+ years' experience in digital marketing, brand marketing, integrated campaigns, or media buying.
• Mandatory experience gained within a leading agency environment and/or major technology organisation.
• Strong expertise in paid media, audience targeting, campaign optimisation, and media planning.
• Experience managing media buying agencies and reviewing performance metrics.
• Demonstrated success delivering international, multi-market digital campaigns.
• Hands-on experience in content production, particularly video and digital storytelling.
• Strong analytical capability with knowledge of tools such as Google Analytics and similar platforms.
• Excellent project management, stakeholder management, and client servicing skills.
• Experience within financial services, investment organisations, or highly complex corporate environments is advantageous.
• Open to candidates relocating internationally.

Responsibilities

• Support the planning and execution of integrated marketing campaigns across paid, owned, and earned channels.
• Develop campaign strategies including audience segmentation, channel selection, KPI frameworks, and performance measurement.
• Manage relationships with media buying agencies and oversee campaign delivery from planning through optimisation.
• Monitor campaign performance and provide recommendations to improve effectiveness and ROI.
• Lead campaign reporting, analytics, and insights generation using digital marketing tools.
• Contribute to content development, video production, storytelling, and creative asset creation.
• Support social media management, content calendars, and multi-channel content distribution.
• Coordinate stakeholders, approvals, budgets, timelines, and campaign reporting.
• Track market trends, competitor activity, and emerging digital marketing opportunities.
• Support brand visibility initiatives, sponsorship activations, events, and leadership campaigns.

Skills

Digital marketing

Campaign management

Analytics

Stakeholder management

Project management

Leadership

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related discipline

Tools

Google Analytics

Google Ads

Facebook/Meta Ads

Job description

A leading global organisation with a strong international presence and growing in-house marketing capability.

Key responsibilities include:

• Support the planning and execution of integrated marketing campaigns across paid, owned, and earned channels.
• Develop campaign strategies including audience segmentation, channel selection, KPI frameworks, and performance measurement.
• Manage relationships with media buying agencies and oversee campaign delivery from planning through optimisation.
• Monitor campaign performance and provide recommendations to improve effectiveness and ROI.
• Lead campaign reporting, analytics, and insights generation using digital marketing tools.
• Contribute to content development, video production, storytelling, and creative asset creation.
• Support social media management, content calendars, and multi-channel content distribution.
• Coordinate stakeholders, approvals, budgets, timelines, and campaign reporting.
• Track market trends, competitor activity, and emerging digital marketing opportunities.
• Support brand visibility initiatives, sponsorship activations, events, and leadership campaigns.

The successful candidate will have the following:

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related discipline.
• 7+ years' experience in digital marketing, brand marketing, integrated campaigns, or media buying.
• Mandatory experience gained within a leading agency environment and/or major technology organisation.
• Strong expertise in paid media, audience targeting, campaign optimisation, and media planning.
• Experience managing media buying agencies and reviewing performance metrics.
• Demonstrated success delivering international, multi-market digital campaigns.
• Hands-on experience in content production, particularly video and digital storytelling.
• Strong analytical capability with knowledge of tools such as Google Analytics and similar platforms.
• Excellent project management, stakeholder management, and client servicing skills.
• Experience within financial services, investment organisations, or highly complex corporate environments is advantageous.
• Open to candidates relocating internationally.