Brand and Digital Marketing Manager

Times World Group; United Arab Emirates; On-site; AED 300,000 - 500,000; Full time

Job summary

Timesworld is seeking an experienced Brand and Digital Marketing Manager in Dubai to lead positioning and campaigns for its product portfolio. You will craft messages, write and oversee content, and guide a growth-focused digital strategy across channels.

The ideal candidate will manage a team, translate goals into practical plans, and maintain high creative standards across all outputs.

Qualifications

• Bachelor’s degree in marketing, communications, business, journalism, or a related field.
• 7+ years in brand, content and digital marketing with team leadership.
• Excellent English writing and editing with a published portfolio.
• Proven ability to develop positioning and marketing plans for brands and products.
• Hands-on experience with digital campaigns, paid media, SEO, analytics, and reporting.

Responsibilities

• Lead brand positioning and strategy across markets and channels.
• Create marketing strategies based on audiences, value propositions and goals.
• Translate complex capabilities into clear messages for campaigns.
• Set marketing priorities and campaign plans with leadership.
• Guide content for website, emails, case studies, social media, and campaigns.
• Develop content plans to drive brand awareness, product adoption, and leads.
• Direct AI-assisted content while preserving originality.
• Plan, execute and optimize campaigns across channels; improve SEO and landing pages.
• Lead the marketing team, manage calendar, and coordinate with agencies.
• Review performance data and refine campaigns for measurable outcomes.

Skills

Brand management

Content strategy

Digital marketing

Team leadership

SEO

Analytics

Copywriting

Education

Bachelor's degree in marketing or related field

Tools

SEO tools

Analytics tools

Email marketing tools

Content management systems

Job description

Job ID: BIZ-DXB-2264

Department: Business Development

Job Type: Permanent

Location: Dubai

Job Details

Timesworld is looking for an experienced Brand and Digital Marketing Manager to lead the positioning and marketing of the company and its portfolio of products and services.

We need a strong content writer and strategist who can turn business goals into clear messages and effective campaigns. The ideal candidate can lead a team, set direction, and personally drive work through to completion. A strong sense of design and aesthetics will help them maintain a high standard across everything we publish.

Key Responsibilities

Brand positioning and strategy

Develop and maintain clear positioning and a consistent voice for Timesworld across its markets and channels.

Create marketing strategies for the company's products and services based on their audiences, value propositions, and commercial goals.

Translate complex capabilities into clear, persuasive messages.

Set marketing priorities and campaign plans in coordination with company leadership.

Monitor market developments, competitors, and customer needs to identify opportunities for stronger positioning.

Content and communications

Write and oversee content for the website, campaigns, emails, presentations, case studies, social media, and other marketing materials.

Develop content plans that support brand awareness, product adoption, lead generation, and client engagement.

Work with internal specialists to turn their knowledge into useful content for specific audiences.

Edit and approve team output for accuracy, clarity, consistency, and quality.

Guide the use of AI tools in content production while maintaining editorial judgment and originality.

Digital marketing and growth

Plan and execute campaigns across relevant channels, including search, paid media, email, and social media.

Improve website content for search visibility, including visibility in AI-assisted search.

Develop campaigns with defined audiences, conversion goals, and measurable outcomes.

Work with design, web, product, and sales teams on landing pages and campaign assets.

Review performance data, report on results, and refine campaigns accordingly.

Creative direction and team leadership

Guide the visual quality of marketing materials, including layouts, imagery, presentations, and digital campaigns.

Brief designers clearly and provide constructive feedback that improves the final work.

Lead the marketing team, set priorities, assign responsibilities, and ensure timely delivery.

Maintain a marketing calendar covering the corporate brand and product portfolio.

Coordinate external agencies or freelancers when required.

Take direct ownership of important writing and campaign tasks, particularly for launches and urgent opportunities.

Requirements (Qualifications/Experience/Competencies)

• Bachelor's degree in marketing, communications, business, journalism, or a related field.
• At least 7 years of relevant experience in brand, content, and digital marketing, including team leadership.
• Excellent English writing and editing skills, supported by a portfolio of published work and campaigns.
• Proven ability to develop positioning and marketing plans for both a company brand and individual products.
• Hands‑on experience with digital campaigns, paid media, email marketing, SEO, analytics, and performance reporting.
• Ability to understand technology products and explain their value to business audiences.
• Strong project management skills and the ability to move from strategy to execution.
• A strong sense of design, visual presentation, and aesthetics is a significant advantage.
• Experience in B2B technology, SaaS, data services, hospitality technology, education technology, or market research is an advantage.
• A proactive approach and a record of delivering measurable marketing results.
• Must be currently residing in the UAE.