Senior Communications Coordinator / Digital Communication Manager

Dicetek LLC

Abu Dhabi

On-site

AED 350,000 - 650,000

Full time

3 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Dicetek LLC in Abu Dhabi is seeking a Senior Digital Communications Lead to oversee the strategy, governance, and delivery of customer communications across mobile apps, web, email, and SMS. You will own content platforms, journeys, UAT testing, chatbot administration, and release management, coordinating with Product, Technology, CRM, UX, and Marketing teams.

The ideal candidate has 10+ years in digital communications or CRM platforms, hands-on CMS experience (Sitecore/AEM/Drupal), and a track

Qualifications

10+ years in Digital Communications and CRM platforms.
Hands-on CMS experience with Sitecore/AEM/Drupal and CMS governance.
Proven UAT, release management, and customer journey testing.
Experience with Conversational AI, chatbots, and knowledge bases.

Responsibilities

Lead end-to-end delivery of customer communications across Mobile App, Web, Email, SMS, Push Notifications, and emerging digital channels.
Own communication platform governance, content publishing, release validation, and production deployments.
Manage UAT, regression testing, defect resolution, and customer journey validation for all communication initiatives.
Administer and optimize Sitecore CMS, chatbot platforms, conversational AI solutions, and knowledge management systems.
Drive content strategy, content lifecycle management, migration projects, and digital asset governance.
Collaborate with Product, Technology, Digital Banking, CRM, UX, Compliance, and external vendors to deliver business priorities.
Monitor communication effectiveness, platform performance, customer engagement metrics, and operational KPIs.
Identify automation, AI, and process optimization opportunities to enhance customer experience and operational efficiency.
Establish and maintain communication standards, testing frameworks, governance controls, and operating procedures.

Skills

Digital Communications Management

Customer Journey Management

Enterprise CMS (Sitecore/AEM)

UAT & Release Management

Conversational AI & Chatbots

Digital Content Governance

Stakeholder & Vendor Management

Agile Delivery & JIRA

Digital Banking Platforms

Process Automation & Optimization

Regulatory & Compliance Awareness

Data-Driven Customer Engagement

Job description

Job Purpose

Lead the execution, governance, and optimization of customer communications across digital channels, ensuring seamless customer experiences, regulatory compliance, and operational excellence. Own digital content platforms, communication journeys, UAT testing, chatbot administration, release management, and stakeholder coordination across Product, Technology, CRM, UX, and Marketing teams.

Key Responsibilities

Lead end-to-end delivery of customer communications across Mobile App, Web, Email, SMS, Push Notifications, and emerging digital channels.
Own communication platform governance, content publishing, release validation, and production deployments.
Manage UAT, regression testing, defect resolution, and customer journey validation for all communication initiatives.
Administer and optimize Sitecore CMS, chatbot platforms, conversational AI solutions, and knowledge management systems.
Drive content strategy, content lifecycle management, migration projects, and digital asset governance.
Collaborate with Product, Technology, Digital Banking, CRM, UX, Compliance, and external vendors to deliver business priorities.
Monitor communication effectiveness, platform performance, customer engagement metrics, and operational KPIs.
Identify automation, AI, and process optimization opportunities to enhance customer experience and operational efficiency.
Establish and maintain communication standards, testing frameworks, governance controls, and operating procedures.

Desired Candidate Profile

Experience & Qualifications

10+ years of experience in Digital Communications, Digital Channels, CRM Operations, Digital Banking, Content Management, or Customer Engagement platforms.
Strong experience managing enterprise CMS platforms such as Sitecore, Adobe Experience Manager (AEM), Drupal, or similar.
Proven experience leading UAT, release management, digital platform enhancements, and customer journey testing.
Hands‑on experience with Conversational AI, Chatbots, Knowledge Bases, and Customer Engagement Platforms.
Experience within Banking, Financial Services, FinTech, or large‑scale digital organizations preferred.
Strong understanding of Agile delivery, JIRA, digital analytics, and customer experience management.
Demonstrated ability to manage senior stakeholders, vendors, and cross-functional teams.

Key Skills