Brand Manager

Dicetek LLC; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Dicetek LLC in Dubai is seeking a senior Brand Strategy professional to develop and execute strategies that resonate with diverse audiences and differentiate the brand in a competitive landscape.

You will translate insights from market research into cohesive messaging, collaborate with marketing, sales and product teams, and guide content across channels to strengthen brand activation.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Business or related discipline.
• 5–8 years of experience in brand strategy, brand management or content strategy.
• Experience working on brand strategy including positioning, messaging, and brand activation.
• Strong ability to translate strategy into content and communications frameworks.
• English fluency; Arabic capability is a strong advantage; experience with research and competitive analysis.

Responsibilities

• Develop and execute innovative brand strategies for target audiences.
• Conduct market analysis to identify trends, insights, and benchmarks.
• Collaborate with cross-functional teams to ensure cohesive brand messaging.
• Manage the brand's digital presence and online campaigns to drive engagement.

Skills

Brand strategy

Brand management

Content strategy

Communications

Education

Bachelor’s degree in Marketing, Branding, Communications, Business or related discipline

Job description

• Develop and execute innovative brand strategies that resonate with target audiences and differentiate the brand in a competitive landscape.
• Conduct in-depth market analysis to identify trends, consumer insights, and competitive benchmarks that inform key decision-making.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive brand messaging and execution.
• Manage the brand's digital presence, optimizing social media, content marketing, and online campaigns to drive engagement and brand loyalty.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Branding, Communications, Business or a related discipline.

• Approximately 5–8 years of experience in brand strategy, brand management, strategic

• communications or content strategy, ideally within a large organisation or leading brand/creative

• consultancy.

• Demonstrable experience working on brand strategy, including positioning, propositions, messaging,

• brand architecture or brand activation.

• Strong experience translating strategy into content and communication frameworks.

• Experience working with research, customer insights and competitive analysis.

• Strong understanding of brand governance and how brands operate across multiple channels and

• touchpoints.

• Experience managing agencies and complex, multi-stakeholder projects.

• Financial services experience is advantageous but not essential.

• Experience working across multiple markets or culturally diverse audiences would be highly valuable.

• English fluency is essential; Arabic capability would be a strong advantage.