Brand and Digital Marketing Manager

Times World Information Technology; Dubai; Vor Ort; AED 300.000 - 550.000; Vollzeit

Zusammenfassung

Times World Information Technology is seeking a senior marketing leader to shape brand positioning and drive content and digital campaigns from Dubai. You will translate complex tech capabilities into clear messages and align campaigns with strategic goals across markets and channels.

The role requires 7+ years in brand, content, and digital marketing, strong English writing, and the ability to guide teams and agencies toward measurable results. UAE residency is preferred.

Qualifikationen

• 7+ years in brand, content, and digital marketing with team leadership.
• Excellent English writing and editing skills with a published portfolio.
• Ability to develop positioning and marketing plans for both a company brand and products.
• Strong understanding of digital campaigns, paid media, SEO, analytics, and performance reporting.
• Residing in the UAE and able to work in Dubai.

Aufgaben

• Develop and maintain clear brand positioning and voice across markets and channels.
• Create marketing strategies based on audiences, value propositions and commercial goals.
• Translate complex capabilities into persuasive messages.
• Plan and coordinate campaigns with company leadership.
• Monitor market developments, competitors and customer needs to identify opportunities.

Ausbildung

Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field

Brand strategy

Content marketing

Digital marketing

Team leadership

English writing

Campaign management

Project management

Visual storytelling

Performance analytics

Tools

AI tools

SEO tools

Analytics platforms

Jobbeschreibung

Brand positioning and strategy

Develop and maintain clear positioning and a consistent voice for Timesworld across its markets and channels

Create marketing strategies for the company s products and services based on their audiences value propositions and commercial goals

Translate complex capabilities into clear persuasive messages

Set marketing priorities and campaign plans in coordination with company leadership

Monitor market developments competitors and customer needs to identify opportunities for stronger positioning

Content and communications

Write and oversee content for the website campaigns emails presentations case studies social media and other marketing materials

Develop content plans that support brand awareness product adoption lead generation and client engagement

Work with internal specialists to turn their knowledge into useful content for specific audiences

Edit and approve team output for accuracy clarity consistency and quality

Guide the use of AI tools in content production while maintaining editorial judgment and originality

Digital marketing and growth

Plan and execute campaigns across relevant channels including search paid media email and social media

Improve website content for search visibility including visibility in AI-assisted search

Develop campaigns with defined audiences conversion goals and measurable outcomes

Work with design web product and sales teams on landing pages and campaign assets

Review performance data report on results and refine campaigns accordingly

Creative direction and team leadership

Guide the visual quality of marketing materials including layouts imagery presentations and digital campaigns

Brief designers clearly and provide constructive feedback that improves the final work

Lead the marketing team set priorities assign responsibilities and ensure timely delivery

Maintain a marketing calendar covering the corporate brand and product portfolio

Coordinate external agencies or freelancers when required

Take direct ownership of important writing and campaign tasks particularly for launches and urgent opportunities

Bachelor s degree in marketing, communications, business, journalism, or a related field. At least 7 years of relevant experience in brand, content, and digital marketing, including team leadership. Excellent English writing and editing skills, supported by a portfolio of published work and campaigns. Proven ability to develop positioning and marketing plans for both a company brand and individual products. Hands-on experience with digital campaigns, paid media, email marketing, SEO, analytics, and performance reporting. Ability to understand technology products and explain their value to business audiences. Strong project management skills and the ability to move from strategy to execution. A strong sense of design, visual presentation, and aesthetics is a significant advantage. Experience in B2B technology, SaaS, data services, hospitality technology, education technology, or market research is an advantage. A proactive approach and a record of delivering measurable marketing results. Must be currently residing in the UAE.