Digital Analytics Lead - GA/Power BI & Tagging

HR 360 Consultants

Dubai

On-site

AED 90,000 - 120,000

Full time

14 days+

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Job summary

HR 360 Consultants in Dubai is seeking a data analytics professional to lead tracking across web and app properties, supporting Marketing, UX and Content Merchandising analytics. You will build the analytics infrastructure, debug implementations, configure tags with GTM and Adjust, and set up marketing pixels.

You will develop dashboards in Google Data Studio and Power BI to deliver reliable KPI insights for decision making.

Qualifications

Experience configuring analytics tags across web and mobile apps.
Experience with GA/Adjust integration and GTM tagging.
Ability to build dashboards in Data Studio and Power BI.
Strong understanding of marketing analytics KPIs and UAT QA.
Experience auditing analytics implementations.

Responsibilities

Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
Debug existing analytic setup on web and apps to identify gaps.
Configure tags using GTM for web properties and collaborate with developers to set up tags in Adjust.
Configure marketing pixels on web and apps.
Configure trackers, dimensions and metrics aligned with business KPIs.
Take ownership of QA and UAT for analytic code implementations.
Perform ad-hoc analysis directly on GA/Adjust.
Perform audits and validations to ensure reliable data output.
Build reports and dashboards in Google Data Studio and Power BI.
Cascade knowledge of web analytics trends to the business.