Digital Technical Analyst

HR 360 Consultants; Dubai; On-site; AED 90,000 - 120,000; Full time

Job summary

HR 360 Consultants in Dubai is seeking a data analytics professional to lead tracking across web and app properties, supporting Marketing, UX and Content Merchandising analytics. You will build the analytics infrastructure, debug implementations, configure tags with GTM and Adjust, and set up marketing pixels.

You will develop dashboards in Google Data Studio and Power BI to deliver reliable KPI insights for decision making.

Qualifications

• Experience configuring analytics tags across web and mobile apps.
• Experience with GA/Adjust integration and GTM tagging.
• Ability to build dashboards in Data Studio and Power BI.
• Strong understanding of marketing analytics KPIs and UAT QA.
• Experience auditing analytics implementations.

Responsibilities

• Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
• Debug existing analytic setup on web and apps to identify gaps.
• Configure tags using GTM for web properties and collaborate with developers to set up tags in Adjust.
• Configure marketing pixels on web and apps.
• Configure trackers, dimensions and metrics aligned with business KPIs.
• Take ownership of QA and UAT for analytic code implementations.
• Perform ad-hoc analysis directly on GA/Adjust.
• Perform audits and validations to ensure reliable data output.
• Build reports and dashboards in Google Data Studio and Power BI.
• Cascade knowledge of web analytics trends to the business.

Skills

Google Analytics

Adjust

GTM

Power BI

Google Data Studio

Data visualization

Education

Bachelor's degree in information systems, Math, Computer Science or related field

Tools

Google Tag Manager

Google Analytics

Adjust

Power BI

Google Data Studio

Job description

Responsible for tracking and implementation of analytical tools across our web and app properties to support Marketing, UX and Content Merchandising analytics.

Responsibilities:

• Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
• Debug existing analytic set up on web and apps to identify gaps.
• Configure tags using GTM for web properties and work with developers to set up tags in Adjust.
• Configure marketing pixels on web and apps.
• Configure trackers, custom dimensions and metrics that are in line with our business and commercial KPIs.
• Take ownership of quality driven UAT approach and provide support for pre-release testing and quality assurance feedback for analytic code implementations.
• Perform ad-hoc analysis directly on GA/Adjust.
• Perform audits and validations on every implementation to ensure reliable data output.
• Build reports and dashboard on Google Data Studio and Powerbi
• Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business.

Education requirement:

• Bachelors degree in information systems, Math, Computer Science or related field.