CRM & Marketing Automation Manager

Arada; Dubai; On-site; AED 201,000 - 335,000; Full time

Job summary

Arada is seeking a Marketing Manager for a 6-month contract to drive marketing operations, CRM management and automation across Zoho platforms. You will own lead pipelines, nurture journeys and deploy campaigns across multiple channels, ensuring data accuracy and integrated reporting.

Collaboration with partnerships, events and content teams will be essential to scale campaigns and measure ROI. The role emphasizes governance, data protection compliance and stakeholder communication within a

Qualifications

• Demonstrated experience administering and optimizing Zoho CRM.
• Strong experience with email marketing, WhatsApp automation and lead-nurturing journeys.
• Experience integrating CRM systems with websites, Meta lead forms, landing pages and event platforms.
• Strong knowledge of campaign attribution, UTMs, reporting dashboards and sales funnels.
• Experience with Zoho Campaigns, Zoho Marketing Automation, Zoho Analytics and relevant third-party integrations.
• Strong analytical and problem-solving capabilities.
• Ability to convert campaign data into clear commercial recommendations.
• Attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in healthcare, wellness, hospitality, memberships or lead-driven consumer business is beneficial.

Responsibilities

• CRM Management and Optimization across Zoho CRM.
• Configure and maintain lead pipelines, workflows, triggers and automated actions.
• Ensure leads are captured accurately and assigned to the appropriate team members.
• Maintain data hygiene and accuracy in the CRM system.
• Identify opportunities to improve CRM functionality, integrations and automation.
• Monitor user adoption and provide guidance or training as required.
• Stay informed about new Zoho capabilities and recommend improvements.
• Build, test and deploy email and WhatsApp marketing campaigns.
• Develop automated lead-nurturing and customer-engagement journeys.
• Create audience segments based on profiles, interests, behaviors and lifecycle stages.
• Establish automated follow-up sequences for enquiries, consultations, events and memberships.
• Conduct testing to improve deliverability, engagement and conversion.
• Coordinate communications across platforms to avoid duplication.
• Integrate social media campaigns with Zoho CRM and ensure proper capture of leads.
• Establish campaign tracking and attribution mechanisms across channels.
• Implement UTMs and campaign identifiers where appropriate.
• Optimize the customer journey from enquiry to sale.
• Collaborate with internal and external digital teams to resolve issues.
• Monitor leads and provide timely follow-up and reporting.
• Produce dashboards on lead volumes, sources, response times and funnel metrics.
• Highlight trends, risks and opportunities with actionable recommendations.
• Support event campaign deployment and post-event ROI analysis.
• Execute campaigns across CRM, email, WhatsApp and marketing platforms.
• Maintain databases, distribution lists and audience segments.
• Coordinate with content, design, sales and operations to launch campaigns on time.
• Manage external technology providers as required.
• Serve as technical SME for CRM and marketing automation.
• Recommend automation opportunities and evaluate new marketing tech.
• Ensure UAE data-protection and consent compliance for communications.

Skills

CRM Management

Zoho CRM

Marketing automation

Lead tracking

Campaign reporting

Campaign execution

Data hygiene

Training & guidance

Stakeholder collaboration

Tools

Zoho CRM

Zoho Campaigns

Zoho Analytics

Zoho Marketing Automation

Meta lead forms

Job description

Arada is seeking a Marketing Manager for a 6-month contract to drive marketing operations, CRM management and automation across Zoho platforms. You will own lead pipelines, nurture journeys and deploy campaigns across multiple channels, ensuring data accuracy and integrated reporting.

Collaboration with partnerships, events and content teams will be essential to scale campaigns and measure ROI. The role emphasizes governance, data protection compliance and stakeholder communication within a