Assistant Vice President - Loyalty Marketing (UAE Nationals)

ALDAR; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the UAE is seeking a Loyalty Marketing Manager to develop and deliver loyalty marketing strategies across assigned verticals such as Retail and Real Estate. The role involves overseeing the marketing budget, driving integrated campaigns, and optimizing acquisition and retention strategies. The ideal candidate should have over 8 years of relevant experience in loyalty marketing, preferably with a background in real estate or retail. This position requires a strong focus on data analytics and customer relationship management.

Qualifications

• Minimum of 8+ years of experience in loyalty or strategic marketing.
• Experience in real estate or retail industries is preferred.

Responsibilities

• Develop loyalty marketing strategies across priority verticals.
• Drive multi-channel integrated loyalty campaigns.
• Oversee loyalty marketing P&L and budget planning.
• Optimize customer acquisition, engagement, and retention strategies.

Skills

Loyalty marketing strategy

Data analytics

Customer relationship management

Campaign management

Education

Bachelor’s degree in Marketing or Business Administration

Job description

Overview

Job Purpose Develop and deliver loyalty marketing strategies across assigned priority verticals (e.g., Retail, Hospitality, Real Estate, or Education), driving measurable growth in revenue, profit, and market share within those focus areas. Develop short- and long-term loyalty campaigns and lifecycle promotions framework. Lead marketing campaign strategy, drive database growth and sales penetration across the group. Drive and maximize incremental revenue through campaigns for loyalty program.

Roles And Responsibilities

Strategic Responsibilities

• Own marketing strategy and execution for selected priority verticals, ensuring deep vertical alignment, strong stakeholder engagement, and delivery of measurable commercial outcomes.
• Own the loyalty marketing P&L for selected verticals, overseeing budget planning, allocation, and financial forecasting.
• Evaluate and prioritize marketing initiatives based on ROI, business impact, and strategic objectives alignment.
• Develop and deliver multi-channel integrated loyalty campaigns in collaboration with key stakeholders, ensuring effective and efficient execution of the marketing plan, while also supporting ad-hoc campaign requests and planning as needed.
• Conceptualize and execute strategic loyalty points offers in partnership with internal and external teams, leveraging data analytics and KPIs to optimize acquisition, activation, and retention.
• Drive higher activation rates and incremental revenue by implementing and refining lifecycle marketing programs and enhancing BAU campaign targeting.
• Partner closely with marketing leaders across assigned verticals, acting as the primary loyalty marketing lead for those areas while ensuring alignment with the broader loyalty program strategy.
• Ensure the loyalty program brand is infused across all touch points of Aldar, Joint Ventures and Third-party partnerships.

Functional Responsibilities

• Develop industry-leading personalized customer journeys to deepen the relationship with Darna members, including customer needs, messaging strategy, offer strategy, and engagement timing.
• Drive communications and product marketing, and new customer generation.
• Responsible for customer-centric and data-driven strategies, including the planning, execution, and optimization of paid media, digital performance marketing, and owned and earned channels to drive acquisition, engagement, and conversion.
• Lead paid media and digital marketing strategy across performance channels (e.g., search, social, display, programmatic, app marketing), ensuring strong ROI, optimized spend allocation, and continuous performance improvement.
• Drive performance marketing capability including campaign targeting, attribution modelling, media optimization, and budget allocation across digital channels.
• Create improvements for all key customer metrics: cross sell, customer migration, lifetime value.
• Align customer touchpoints with targeted communications tailored to defined segments and campaign objectives.
• Prepare and manage annual budgets, ensuring efficient spend and profitability.
• Ensure all marketing activities comply with legal, regulatory, and data privacy requirements.
• Work closely with operations team to establish controls to ensure program integrity, fraud prevention, and fair usage of rewards.

Related Years Of Experience

Min of 8+ years of relevant experience in loyalty, customer lifecycle, or strategic marketing. A track record in real estate and/or retail industries is highly preferred.

Qualifications

Bachelor’s degree in Marketing or Business Administration

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