CRM & Loyalty Programs Manager (Contract) - Dubai

edari; Dubai; On-site; AED 223,000 - 446,000; Full time

Job summary

edari is seeking an Assistant Manager – CRM to oversee loyalty programme governance, system integrations, and compliance for a major Dubai client. The role drives operational stability and continuous optimisation across digital loyalty touchpoints.

You will own UAT, data governance, and release management, coordinating with Loyalty, IT, CRM, Digital, and external partners to deliver seamless member experiences.

Qualifications

• Bachelor's degree or equivalent preferred.
• Experience with Salesforce CRM is advantageous.
• Strong CRM, loyalty systems, and hotel systems experience.
• Governance, data protection, and compliance knowledge.
• Experience with UAT and release management.

Responsibilities

• Manage day-to-day operational performance, governance, and stability of loyalty systems and integrated platforms.
• Monitor system performance, coordinate issue resolution, and manage escalations with IT teams and external vendors.
• Identify opportunities for system optimisation, automation, and continuous improvement.
• Oversee testing and validation of website and mobile app releases impacting loyalty functionality.
• Lead loyalty system workstreams for new implementations, upgrades, and enhancements.
• Coordinate cross-functional collaboration with Loyalty, IT, CRM, Digital, Finance, and external partners to ensure successful project delivery.
• Own and manage User Acceptance Testing (UAT), including test planning, execution, defect management, and go-live readiness.
• Ensure post-implementation monitoring and system stabilisation following new releases.
• Maintain data quality, system integrity, and compliance with GDPR and other data protection regulations.
• Support fraud prevention initiatives and monitor loyalty programme transactions for operational risks.
• Own and maintain Standard Business Procedures, ensuring documentation is accurate, current, and audit-ready.
• Oversee partner file processing, including member enrolments, points and miles transactions, upgrades, reconciliations, imports, and exports.
• Provide technical support for partner integrations and assist with billing and reconciliation processes.
• Contribute to the ongoing enhancement, scalability, and digital transformation of the loyalty programme.

Skills

Salesforce CRM

CRM platforms

Loyalty systems governance

Stakeholder management

UAT testing

Data governance

GDPR compliance

Education

Bachelor's degree

Tools

Salesforce

Loyalty management system

Job description

edari is seeking an Assistant Manager – CRM to oversee loyalty programme governance, system integrations, and compliance for a major Dubai client. The role drives operational stability and continuous optimisation across digital loyalty touchpoints.

You will own UAT, data governance, and release management, coordinating with Loyalty, IT, CRM, Digital, and external partners to deliver seamless member experiences.