Senior Associate - Loyalty CRM & Digital Marketing

Chalhoub Group; Dubai; On-site; AED 279,000 - 502,000; Full time

Job summary

Chalhoub Group is seeking a Senior Loyalty Marketing professional to lead omnichannel loyalty campaigns and lifecycle strategies. You will work across internal teams and with partners to drive member engagement, retention and advocacy while maintaining Brand DNA.

You will develop and execute best-in-class digital and CRM initiatives, optimize across channels, and analyze performance to continuously improve ROI and impact.

Qualifications

• 5+ years in omnichannel marketing within Loyalty Programmes and/or luxury fashion, beauty or hospitality.
• 3+ years in CRM/Lifecycle in loyalty.
• Strong English & native Arabic verbal and written skills for bilingual copywriting and proofreading.
• Experience navigating and managing content via CMS.
• Loyalty and Digital tech stack: GA, Meta, Salesforce MC, reporting tools.
• Strong ability to analyze data and derive insights for campaigns and channels.

Responsibilities

• Develop and execute loyalty programmes and lifecycle campaigns across channels.
• Collaborate with Analytics, CRM, Product and Digital teams to optimize campaigns and journeys.
• Manage content creation and publishing via CMS, ensuring accuracy and consistency.
• Create assets with the Creative team for emails, landing pages and digital content.
• Conduct A/B tests and analyze results to improve ROI and engagement.

Skills

Omnichannel marketing

CRM/Lifecycle

Arabic (native)

Data analysis

PowerPoint

Figma

CMS management

Google Analytics

Salesforce Marketing Cloud

Tools

Google Analytics

Salesforce Marketing Cloud

Meta Business Suite

Job description

Role summary You will support the group s overarching loyalty Marketing strategy playing a key role in driving the KPI amp OKR set supporting internal partners and integrating loyalty across the relevant groups members and partner touchpoints to amplify its presence and performance You will be responsible for developing and executing best-in-class and commercially driven digital and CRM initiatives increasing member engagement retention and advocacy Together with the marketing team you will deliver and evaluate multi-channel campaigns and be the custodian in maintaining Brand DNA You will work cross-functionally within the organization and 3rd party agencies to create and implement Loyalty Programme marketing initiatives What you ll be doing General Support in establishing loyalty as a Chalhoub group asset through brand building channel performance amp maximization Efficiently drive loyalty KPIs by identifying audiences conversion levers and opportunity within budget and backed by performance Work closely with internal teams including Analytics CVP CRM Product Digital Media and Operations to establish Loyalty campaigns and lifecycle projects followed by segmentation implementation testing execution and optimization Ensure we reach members where they are with positive channel expansion omnichannel execution and hybrid concept adoption Drive efficiencies for the programme and partners with a keen focus on performance impact of spend amp optimal ways of working Keep abreast of the competition marketing industry trends consumer research best practices and emerging technologies in loyalty marketing and identify opportunities to incorporate innovative strategies Support in inputting into the integrated marketing calendar and trackers and drive execution across teams partners and markets Provide regular reports and presentations on program performance to key stakeholders and senior management CRM amp Lifecycle Marketing Develop and implement loyalty lifecycle to drive customer engagement retention and advocacy Conduct thorough analysis of customer data segmentation and behavioral insights to identify opportunities for personalized and targeted loyalty marketing campaigns Create and optimize customer journeys identifying touchpoints where loyalty marketing initiatives can be leveraged to enhance customer experience Collaborate with the creative team to develop compelling assets such as emails landing pages and digital content Conduct A B tests and analyze campaign results to optimize loyalty marketing initiatives and maximize ROI Utilize UX UI best practices to enhance user engagement simplify navigation and optimize the overall user experience within the loyalty program Branding amp Eng amp AR Copywriting Maintain and uphold Brand identity and guidelines amongst internal and external partners Ensure the Brand values and visual guidelines are applied across all channels Sense-check proofread and at times copywrite content in English and Arabic prior to publishing or printing and ensure content follows channel best practices Brand custodian for Arabic tone of voice Content amp Collateral Management Establish loyalty content calendar for CRM MUSE App and Web MUSE Gift Card - briefing and curating content relevant to key moments alongside Partner Brands Manage content refresh in Eng and AR and uploads via the content management system CMS to ensure accuracy relevance and consistency of messaging across various channels Work closely with Creative Agencies to brief and manage creation and production of Loyalty Programme print and digital assets Work closely with Lifecycle team supplying content and publishing on the CMS comms Digital amp Paid Media Work collaboratively with Central Meida team to develop and execute the media strategy for BAU and campaigns Oversee media campaigns including social media advertising display advertising and search engine marketing when needed to promote the program and drive customer acquisition and engagement Monitor and analyse paid media metrics and conduct A B tests across the various digital channels to optimise marketing content customer journeys and campaigns Reporting amp Miscellaneous Work closely with the Central Data team along with reporting tools to measure and report on performance of lifecycle and campaigns against Loyalty KPIs Interpret and uncover new ways to improve marketing initiatives Package performance reports and lessons learned in easy-to understand presentations to present to various stakeholders Manage Marketing amp CRM invoicing system sumbitting processing and tracking invoices in timely manner to ensure vendors payments.

Qualifications

• 5+ years of experience in omnichannel marketing within Loyalty Programmes and/or the luxury fashion, beauty or hospitality industry.
• 3+ years of experience in CRM/Lifecycle in loyalty.
• Strong English & native Arabic verbal and written skills to manage copywriting and proofreading across both languages.
• Experience in naviating and managing content via CMS.
• Loyalty and Digital tech stack comprehemsion - comfortable with platforms such as Google Analytics, Meta Business, Sales Force Marketing Cloud, and reporting tools.
• Strong ability to analyze and interpret data to form insights of various marketing campaigns and channels.
• Advanced level of computer literacy particularly in PowerPoint and Figma.
• Proactive attitude and seeks out new responsibilities and opportunities.
• Ambitious with a desire to learn and progress.
• Strong analytical and problem solving skills.
• Confident communicator with strong presentation skills.
• Highly organized with the ability to multi-task and manage multiple projects.
• Strong attention to detail.
• Team player and able to drive collaboration and lead execution.