CRM Growth Platform Lead

Cognita Schools; Dubai; Hybrid; AED 350,000 - 700,000; Full time

Job summary

Cognita is a global family of schools and is transforming its CRM into a core commercial engine. We seek a Product Lead who can own the vision, roadmap and results for our CRM platform, driving growth across multi-market clusters with HubSpot and related tools.

You will lead a global HubSpot rollout, implement marketing automation across the funnel, and build robust data foundations to support trusted KPIs and dashboards for decision-makers.

Qualifications

• Strong commercial focus on CRM-driven growth and ROI.
• Product mindset with scalable, data-driven solutions.
• Experience delivering large-scale CRM programs across markets.
• Hands-on HubSpot or similar platform experience.
• Track record in CRM adoption, training and change management.
• Degree or equivalent experience.

Responsibilities

• Own CRM vision and roadmap.
• Lead global HubSpot rollout with governance.
• Run marketing automation across the funnel.
• Build data foundations and tracking for KPIs.
• Integrate CRM with MIS, finance, voice and comms.
• Set standards for CRM use and data quality.
• Foster cross-team CRM communities and best practices.

Skills

CRM management

Growth marketing

Product ownership

Stakeholder influence

HubSpot

Salesforce

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Job description

Cognita is a global family of schools and is transforming its CRM into a core commercial engine. We seek a Product Lead who can own the vision, roadmap and results for our CRM platform, driving growth across multi-market clusters with HubSpot and related tools.

You will lead a global HubSpot rollout, implement marketing automation across the funnel, and build robust data foundations to support trusted KPIs and dashboards for decision-makers.