CRM Growth Lead – HubSpot & Data-Driven Marketing

Polam School; United Arab Emirates; Hybrid; AED 350,000 - 520,000; Full time

Job summary

Cognita is seeking a CRM product leader to own the vision, roadmap and results for a global HubSpot rollout. You will drive marketing automation, data foundations and lifecycle insights, unifying commercial teams across clusters.

You will lead cross-functional efforts to improve pipeline, conversion and retention while coordinating with schools, central teams and partners. This role is based in Dubai with hybrid work and international travel.

Qualifications

• CRM product management or growth experience with hands-on HubSpot or Salesforce.
• Track record of driving CRM adoption, training and change at scale.
• Experience delivering large-scale, multi-market CRM programs including integrations and marketing automation.

Responsibilities

• Own the CRM product vision and roadmap to drive pipeline, conversion and efficiency.
• Lead the global HubSpot rollout with standardized processes, governance and SLAs.
• Run marketing automation across the full funnel with AI-driven lead scoring and personalization.
• Build data foundations with integrations and tracking for trustworthy KPIs and dashboards.
• Connect CRM with MIS, finance, voice and communications tools and include Voice of Parent/NPS insights.
• Drive adoption through training, playbooks and certification and embed CRM into pipeline reviews.
• Bridge commercial, data and technical teams across clusters and central functions.

Skills

Product mindset

Commercial focus

Influencing skills

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Job description

Cognita is seeking a CRM product leader to own the vision, roadmap and results for a global HubSpot rollout. You will drive marketing automation, data foundations and lifecycle insights, unifying commercial teams across clusters.

You will lead cross-functional efforts to improve pipeline, conversion and retention while coordinating with schools, central teams and partners. This role is based in Dubai with hybrid work and international travel.