CRM Optimisation Manager

Southbank; Dubai; Hybrid; AED 360,000 - 480,000; Full time

Benefits offered by this job

Dubai office

International travel

Job summary

Cognita is transforming its CRM into a growth engine. You will own the CRM product vision, roadmap and results, leading a global HubSpot rollout and driving marketing automation across the funnel.

You will build robust data foundations, integrate CRM with MIS and finance, and push adoption through training and governance. You will work in a hybrid setup, collaborating with commercial, data and tech teams to scale multi-market CRM programmes and deliver measurable improvements in pipeline and

Qualifications

• Experience in CRM product management, growth or product marketing
• Proven ability to lead cross-functional teams across marketing, sales and tech
• Hands-on HubSpot or Salesforce experience and strong data analytics skills

Responsibilities

• Own the CRM product vision and roadmap to drive pipeline, conversion and ROI
• Lead the global HubSpot rollout with standard processes, governance and SLAs
• Run marketing automation across the full funnel with AI-driven scoring and personalised lifecycle campaigns
• Build data foundations: data model, integrations and tracking for trusted KPIs
• Integrate CRM with MIS, finance and comms tools to improve experience, conversion and retention
• Drive adoption via training, playbooks and certification across teams
• Bridge commercial, data and technical units through shared best practices and coaching

Skills

CRM product management

Growth mindset

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Marketing automation

Job description

Working with us

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what \"great\" looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

Turn one CRM into Cognita's growth engine

Cognita is a global community of schools, and we're building one commercial platform to power how every school attracts, converts and keeps families. You'll own it: the vision, the roadmap and the results.

This is a product and commercial role at the centre of how we grow. If you want your work measured in pipeline, conversion and retention, and you like making a CRM do far more than store records, read on.

What you'll do

• Owning the CRM product vision and roadmap. Prioritising what moves the needle on pipeline, conversion and efficiency, and turning CRM from a system of record into a core commercial platform.


• Leading the global HubSpot rollout. Taking every cluster onto one platform with standard processes, workflows and lifecycle stages, backed by clear governance, SLAs and change control.


• Running marketing automation across the full funnel. Bringing in AI-driven lead scoring, personalisation and predictive insight, and keeping lifecycle marketing always on across email, messaging and digital.


• Building the data foundations. Setting up the data model, integrations and tracking that give us attribution from first touch to enrolment, so our insight and data teams can build trusted KPIs and dashboards on top.


• Connecting the whole parent journey. Integrating CRM with MIS, finance, voice and communication tools, and bringing Voice of Parent and NPS into the picture so we can improve experience, conversion and retention.


• Driving adoption that sticks. Setting standards for CRM use and data quality, backed by training, playbooks and certification, and embedding CRM into pipeline reviews, follow-up and reporting.


• Bridging commercial, data and technical teams. Aligning clusters, schools and central functions, and building a community of CRM users through coaching and shared best practice.

What you'll bring

You think like a product owner and act like a commercial leader. You can get a large, multi-cluster organisation moving in the same direction, and you hold the line on delivery.

You'll need:

• A strong commercial focus, with a clear view of how a CRM drives growth, conversion and ROI.


• A product mindset: you build scalable, user-centric solutions and use data to prioritise and decide.


• Strong influencing skills, with the clarity, discipline and pace to drive change across many teams.


• Experience in CRM product management, growth or product marketing, or commercial systems leadership, with hands-on HubSpot or a similar platform such as Salesforce.


• A track record of driving CRM adoption, training and change management at scale, with a solid grasp of sales processes and customer journeys.


• Experience delivering large-scale, multi-market CRM programmes, including system integrations, marketing automation, tracking, attribution and reporting frameworks.


• A degree, or equivalent professional experience.

To view the role profile, click here

Workingarrangements

4 days per week in Dubai office, 1 day working from home. This roleinvolves flexible working across multiple time zones and regular engagementwith school and cluster leadership across regions, balancing central programmetimelines with local readiness. You should expect regular international travelto schools and clusters to support readiness, communications and go-liveactivities, particularly during active rollout phases.