HubSpot CRM Change Lead, Global Schools

Cognita Schools; United Arab Emirates; Hybrid; AED 300,000 - 420,000; Full time

Job summary

Cognita is a global family of 86 schools, delivering high-quality education with local identity. We are seeking a CRM Change Management Lead to own how schools and clusters experience change, building readiness before changes land and ensuring strong adoption.

You’ll collaborate with multiple teams and lead strategic rollout coordination across regions. You’ll manage stakeholder readiness, communication plans, and adoption metrics, shaping prioritisation and ensuring go-live success while

Qualifications

• Practical experience applying a recognised change framework (e.g. ADKAR, Prosci, Kotter).
• Experience leading change management for a technology rollout across multiple sites or regions.
• Experience managing stakeholder resistance and adoption risk in a matrixed organisation.
• Experience designing and delivering communications and engagement plans for diverse audiences.
• Excellent communication skills across leadership to frontline staff.
• Ability to define adoption and sentiment metrics and translate data into interventions.
• Degree-level education or equivalent professional experience.

Responsibilities

• Own the change management strategy for HubSpot and ongoing CRM changes, covering stakeholder readiness, communications and adoption planning across clusters and schools.
• Identify and manage adoption risk and resistance, working with cluster leads and school leadership to address blockers early and escape where go-live is at risk.
• Design and run engagement and communications plans for each rollout wave and subsequent product or process change.
• Maintain a change calendar aligned to the delivery plan, so schools aren’t hit with uncoordinated or overlapping changes.
• Sequence training within the broader change plan, in partnership with the CRM Enablement Manager.
• Define the KPIs and data sources used to track adoption, including usage, sentiment and change fatigue, by school and cluster.
• Design a single, coordinated model of central engagement, so schools experience one joined-up approach rather than separate check-ins.
• Feed field-level sentiment and change blockers into product prioritisation via the Business Analyst.
• Provide a change-readiness assessment as a required input to go-live decisions for each school or cluster.
• Support change management for new school onboarding, including new openings and acquisitions.

Skills

Change management

Stakeholder management

Communications planning

Data analytics

Degree-level education

Education

Bachelor's degree or equivalent

Tools

HubSpot

Salesforce

Job description

Cognita is a global family of 86 schools, delivering high-quality education with local identity. We are seeking a CRM Change Management Lead to own how schools and clusters experience change, building readiness before changes land and ensuring strong adoption.

You’ll collaborate with multiple teams and lead strategic rollout coordination across regions. You’ll manage stakeholder readiness, communication plans, and adoption metrics, shaping prioritisation and ensuring go-live success while